Career Break - Family Caregiving at Independent (2025-01 – Present)
Paused full-time professional activity to support family during a serious illness. Maintained active learning in AI, automation and commercial strategy; now fully available for a new leadership role.
Business Development Director at USETECH - AI Enterprise Solutions (2024-01 – 2025-01)
- Built the international go-to-market and commercial motion for customized AI and software solutions across MENA, aligning sales, presales, AI specialists, marketing and external partners.
- Led CRM migration, MEDDPICC implementation, sales enablement and global event execution, including GITEX 2024, LEAP 2025 and 15 international events.
- Delivered 250% growth in qualified leads, grew revenue from $0 to $3M and built a potential pipeline of approximately $15M.
Chief Growth Officer at XdooR - Extended Reality Solutions (2022-01 – 2023-01)
- Helped establish the B2B XR company from the ground up, identifying market needs, defining the commercial strategy and directing global CRM campaigns.
- Prepared investor and fundraising materials and supported the development of the international opportunity pipeline.
Senior Marketing Manager at World Economic Forum (2021-01 – 2022-01)
- Created a new marketing and sales strategy to attract global innovative companies with annual revenue of $30M-$2B.
- Built insight-led messaging, Salesforce Marketing Cloud and Pardot automation, LinkedIn programs and an ambassador model; increased leads by 150% and conversion by 200%.
Chief Marketing Officer at Ailet.com - AI Computer Vision SaaS for FMCG (2020-01 – 2021-01)
- Rebuilt positioning, go-to-market, team structure, product packaging and enterprise demand generation using HubSpot ABM, SEO and educational content.
- Increased leads by 500% and supported commercial engagements with P&G, Nestlé and Coca-Cola.
Marketing & Sales Director at Pedco.eu - B2B Agile Software & Services (2018-01 – 2019-01)
- Reshaped company strategy, global communication and attribution-based marketing for enterprise buyers.
- Increased qualified leads and sales by 200%; secured business with FORD, BOSCH and AIRBUS.
CEO & Marketing Director at ArtWallet.io - B2B/B2C Fintech SaaS (2017-01 – 2018-01)
- Built the venture from concept to MVP: defined strategy, assembled marketing, sales and technical operations, and developed an international partner network across the UK, Asia and the US.
- Led partner contracting and investor engagement, supporting an $8M private funding round.
Marketing & Sales Director at SONM - Distributed Computing / IoT SaaS (2017-01 – 2018-01)
- Repositioned the product and communication around distributed IoT computing for global markets, including the US, Russia and China.
- Contributed to $30M in crowdfunding and a 900% increase in conversion.
Marketing & Sales Director at Mycelium - B2B/B2C Payment Ecosystem (2016-01 – 2017-01)
- Streamlined the product portfolio, discontinued low-pull initiatives and designed a three-year product roadmap focused on scalable growth.
- Led market expansion through local partners, hired 15 sales professionals and launched retention programs across email, social, retargeting, web and customer care.
- Increased sales by 130%, web conversion by 50% and bottom-line performance by 20 points; supported crowdfunding and a $100M company valuation.
Brand Director, EMEA at Roust / Russian Standard (2014-01 – 2015-01)
- Owned the EMEA P&L, reported to the Group CEO and held a board seat; led portfolio strategy, pricing, national key accounts and a 35-person sales organization.
- Redesigned the portfolio around clear commercial and financial roles and strengthened the brand proposition for customers and consumers.
- Generated approximately $13M incremental revenue, increased key-product listings by 45%, moved revenue index from 45 to 127 and increased profit by 120%.
Senior Brand Manager / Brand Manager / Initiative Manager at Procter & Gamble (2007-01 – 2014-01)
- Held regional P&L and commercial responsibility across the UK, DACH, Russia, Saudi Arabia, Southern Europe and the Middle East in B2B and B2C categories, including P&G Professional and Oral-B / Pharma.
- Created and globally launched the P&G Professional brand architecture with Landor and led Western European e-commerce strategy with Amazon and Alibaba; the new website attracted 200,000 users in six months.
- Designed a multi-brand Olympic partnership activation with Saatchi & Saatchi, recognized by the CMO as a leading commercial innovation.
- Redefined the dish-care strategy, increasing consumer penetration by 20%, and led pricing, promotions, consumer research and commercial tool development.
