Maria Psarrou

Digital marketing and ecommerce specialist with expertise in performance marketing, SEO, and analytics. Experienced in creating data-driven content strategies, managing client accounts, and optimizing campaigns across multiple platforms including Google Ads, Meta, and ecommerce platforms. Strong background in luxury retail and brand strategy with certifications in luxury management and marketing.

Ecommerce & Social Media Specialist at Rococo Fashion House (2025-10 – 2026-02)

Specialist in ecommerce and social media management focusing on SEO strategies, data analysis, and campaign performance optimization.

• Created & implemented data-based content for social media calendar and website using SEO strategies (keyword planner & Search Console), GA4, Google Looker Studio & PPC ads, resulting in 13% rise for newsletter engagement, 30% increase in social engagement, & 20% increase in organic reach
• Collaborated with sales department via Hubspot CRM to facilitate data collection for lead direction and UI/UX website experience, resulting in 10% increase in traffic and engagement
• Identified market appeal gap with Branded Campaign reaching 83% vs >10% PMax, managed 15% increase in PMax by expanding awareness scope through high-quality organic content & optimized budget allocation

Digital Marketing Account Manager at Wild Wild Web Advertising Agency (2023-07 – 2024-08)

Account manager overseeing multiple client accounts with comprehensive 360° marketing services including website content creation, SEO strategies, social media management, and PPC advertising.

• Managed 5 client accounts ranging from NGOs, Tech startups, Ad Agencies
• Provided 360° Marketing Services: website content creation and structure using Joomla and WordPress platforms ensuring UI/UX design and SEO strategies
• Created social media content for monthly calendars and PPC ads
• Monitored and evaluated campaign performance based on unique KPIs: 17% increase in registrations at Ermes, 7% increase in Wild Wild Web search results after better targeting via lookalike audience

Customer Service Assistant at Pink Woman Official (2022-05 – 2022-08)

Customer service and visual merchandising associate focused on in-store experience and sales.

• Cashier & customer experience associate ensuring smooth in-store experience and increase of purchases
• Visual display merchandiser tasked with creating new brand appealing in-store displays, reflective of every season and sales goals

Digital Marketing & Customer Activator Internship at Henkel (2021-01 – 2021-06)

Digital marketing and customer activation internship focused on email marketing and online content management.

• Tasked with email marketing and newsletter creation on digital platforms Evalance, SDL, OneEdit focused on raising awareness for best selling products (Loctite 55)
• Online content manager assistant using SEO to update Henkel's local website (including articles, blogs) based on product innovation and updated global guidelines

Financial Service Consultant at Corinth Capital (2020-05 – 2020-07)

Financial services consultant focused on direct marketing for investment-related services.

• Closed a client deal of 1,500€ earning employee of the month status and substantial bonus
• Direct Marketing activities for investment related services to clientele catalogue, aimed at promoting the E-Trader platform, an electronic trading platform for Stocks (mainly CFD's), Forex, Commodities (Crude Oil, Gas), Indexes

MSc in Marketing and Retail Innovation – UCD Smurfit Graduate Business School (2024-08 – 2025-08)

BSc in Marketing – Deree ACG, American College of Greece and London Open University (2017 – 2022)