Feb 21 – Dec 24 Premier Lotteries Ireland (OTPP) Chief Retail Officer
- Promoted to Chief Retail Officer in 2021 following the successful management of business operations through COVID 19 period.
- Shaped strategy and directed operations across retail network (€1BN+ peak).
- Part of 7-person lottery RFP team that delivered technology roadmap for digital and retail businesses.
- Part of leadership team that sold the business to French lottery in 2023.
- Led retail function (field retail sales, national accounts, supportfunctions) to deliver 9-figure revenue.
- Directed supply chain and distribution model (5K+ agents).
- Oversaw project to build 20k sq. ft. central warehouse in 10-months. Delivered 6-figure annual savings.
- Responsibility for communication and relationship with ORNL (National Lottery regulator).
- Controlled 7-figure OPEX budget, and 7-figure CAPEX spend.
- Pivotal role in digitisation of function e.g., retail process application app, cashless retail solutions (ongoing).
Sept 16 – Feb 21 Premier Lotteries Ireland (OTPP) Sales and Operations Director
- Directed retail and operations functions. Managed a team of 80people.
- Instrumental in reversing a decade of commercial and sales decline.
- Oversaw delivery of +37% commercial sales growth for retail over 5-years, €650M to €890M.
- Achieved prominent position for lottery in 85% of retail network.
- Recognised as first lottery in world to sell in German discounters.
- Commercial lead on PLI refinancing project in conjunction with Deutsche Bank.
- Controlled 7-figure OPEX budget, and 7-figure CAPEX spend over 5-years.
- Developed a suite of new point of sale to support retail growth strategy (€7M CAPEX).
- Created a KPI culture supported by new IT for field sales reporting.
- Championed the rollout of new technology.
- Developed automated predictive order management, saved 6 figures, including 5 FTE.
- Rolled out an integrated EPOS solutions for An Post,Payzone (Select), Supervalu in-lane.
- Introduced retailer online training and certification portal.
- Managed and maintained business-as-usual across all retail, contact centre and draw operations during the COVID period.
May 15 – Sept 16 Premier Lotteries Ireland | (OTPP) Head of Sales
- Headhunted to join PLI post-sale to Ontario Teachers’ Pension Plan (OTPP).
- Part of a 9-person leadership team.
- Led a team of 35 people.
- Shaped 6-pillar retail development strategy.
- Developed commercial lottery story and initiated rollout of Retail Excellence Programme.
- Devised retail compliance policy to support compliance across network.
- Developed P&L to support retail investment.
- Agreed ROI investment model.
Jan 13 – May 15 Mondelez International Sales Director | Convenience | Wholesale | AFH
- Led sales transformation from Kraft to Mondelez, impacting 200+people.
- Partnered HR to remove legacy HR issues from previous merger between Kraft Foods and Cadbury.
- Directed a workforce of 140+ people.
- Developed and implemented retail excellence strategy to create a KPI culture.
- Selected as Ireland Lead on European Retail Strategy Team in Zurich.
- Achieved highest ever share of chocolate impulse market for Irish business (51%, 2014).
- Won European Recognition Award for delivery of centralisation and process simplification project.
Feb 12 – Jan 13 Kraft Foods Sales Director | Convenience | Wholesale | AFH
Jan 11 – Feb 12 Kraft Foods Sales Director | Wholesale | AFH
Jul 06 – Jan 11 Cadbury Ireland Head of Sales | Wholesale Channels
Apr 02 – Jul 06 Cadbury Ireland National Account Manager
Jun 96 – Apr 02 Cadbury Ireland Field Sales Manager
