Rafael Serato

Communications and Public Relations professional with extensive international agency experience delivering media relations, digital communications and integrated campaigns across culture, entertainment, social impact, publishing, hospitality and consumer brands. Experienced in client account management, content creation, event support and stakeholder engagement, with a calm and organised approach in fast-moving environments. Strong writer, collaborative team member and practical problem-solver, now focused on continuing to build a communications career in Ireland.

Data Annotator, Portuguese and English at HCLTech (2025-05 – Present)

Working on quality assurance and multilingual data analysis for Microsoft AI programmes. This role has strengthened my attention to detail, reporting discipline and ability to work carefully with complex information in a high-volume environment.

• Reporting and accuracy: Produce detailed quality reviews across Portuguese and English datasets, working to strict standards and daily deadlines.
• Process support: Help maintain consistency across the wider team by auditing peer output and flagging issues clearly and promptly.
• Documentation: Identify ambiguities and localisation issues in guidelines, contributing to clearer documentation and smoother workflows.
• Collaboration: Work with colleagues across functions to improve understanding of project updates and quality expectations.

Gen AI Annotator at CPL, Meta Project (2023-11 – 2025-04)

Supported Trust and Safety operations for Meta through detailed content review, policy interpretation and quality control. The role developed my analytical skills, judgement and confidence working under pressure while supporting team performance.

• Analysis: Reviewed complex text, audio, image and video content against policy guidance, balancing speed with careful decision-making.
• Team support: Worked closely with Quality and Operations teams to identify gaps in guidance and improve day-to-day processes.
• Training: Supported onboarding and shadowing for new team members, helping them build confidence with difficult cases.
• Recognition: Received recognition through Covalen's Impact Programme for contribution to team performance and consistency.

Public Relations and Social Media Specialist at Case Comunica (2016-11 – 2021-12)

Managed integrated communications campaigns for clients across entertainment, publishing, FMCG, culture and social impact. Worked as an account lead across media relations, digital communications, events and stakeholder engagement in a busy agency setting.

• Media Relations: Planned and delivered press activity for national campaigns, including press releases, media pitching, interview coordination and follow-up with print, broadcast and digital outlets.
• Digital Communications: Managed social media and digital content for trade fairs and consumer campaigns, including content calendars, community engagement and day-to-day account support.
• Campaigns: Worked closely with clients, talent, influencers and internal teams to keep multiple projects moving from planning through to delivery and reporting.
• Events: Coordinated launches, photocalls, red carpets, festival activity and press events for clients including Disney, Netflix, Sony, Blizzard and major cultural festivals.
• Social Impact: Led purpose-driven communications work for Luana Génot, As Bahias, Twins for Peace and Água AMA, helping shape campaigns around race, gender, inclusion and wider social issues.
• Reporting: Produced campaign updates and post-campaign reports, reviewing media coverage, engagement and opportunities for future activity.

Public Relations Specialist at MAPA360 (2020-01 – 2020-11)

Managed communications for hospitality and drinks clients during a period of major disruption, with a focus on brand visibility, digital engagement and practical campaign planning.

• Media Relations: Supported press office activity and media outreach for hospitality and lifestyle accounts including Hard Rock Hotels, Wyndham and Rosé Piscine.
• Digital Communications: Shifted campaigns towards online engagement during the pandemic, developing content-led partnerships and digital activations that kept audiences connected to the brands.
• Campaigns: Managed influencer outreach, virtual tastings and lifestyle seeding activity to build visibility in the premium food and drink space.
• Events: Supported event-related communications and high-profile brand moments, including celebrity and media liaison around Baile da Vogue.

Public Relations Specialist at Index Conectada (2012-01 – 2016-11)

Handled client accounts across hospitality, lifestyle, food and premium consumer brands, combining media relations with launches, events and strategic brand positioning.

• Client Accounts: Managed day-to-day communications support for brands including Moët and Chandon, PortoBay Hotels, Ponta dos Ganchos and leading hospitality venues.
• Media Relations: Planned press launches, drafted materials and secured coverage across business, lifestyle and entertainment media.
• Events: Supported large seasonal activations, managing press logistics, guest lists and media handling in busy, high-profile settings.
• Campaigns: Worked with chefs, restaurants and hospitality clients on communications activity that strengthened visibility, bookings and industry recognition.

Public Relations Specialist at MAPA360 (2009-05 – 2011-12)

Managed communications for tourism and education clients, with a focus on media relations, brand positioning and trade fair support.

Media Relations and PR Specialist at SCRITTA (2007-12 – 2009-05)

Handled press office activity for hospitality organisations and major tourism launches, securing strong national media coverage.

Online Reporter and TV Production Assistant at Grupo Radar (2005-07 – 2007-12)

Produced online news content and broadcast scripts covering the business tourism and events sector.

Postgraduate Diploma in Management and Marketing in Management and Marketing – Marketing Institute Ireland and TU Dublin

ICDL Certificate in Data Analytics 1.0 in Data Analytics – Cork College of Further Education (2022)

Bachelor's Degree in Journalism – Faculdade Anglo Latino (2001 – 2005)