Ralph Freytas

Digital marketing professional experienced in online retail operations, customer lifecycle management, and multi-channel marketing. Skilled in email automation, conversion rate optimisation, and data-driven decisions that support revenue growth and customer engagement. Brings a background in sales leadership, business development, and technical support to deliver structured problem-solving, cross-functional collaboration, and clear communication across distributed teams.

Adept at designing scalable automation workflows, refining digital content, and building processes that strengthen customer experience in competitive online markets.

Holds

Stamp 4 with full and unrestricted permission to work and reside in Ireland.

Digital Marketing & E-Commerce Consultant at Self-Employed (2021-01 – Present)

Supported digital marketing and day-to-day e-commerce operations for a Shopify-based online store, focusing on customer lifecycle management, automation, and data-driven optimisation to improve the shopping experience.

• Designed and maintained automated email workflows including welcome sequences, abandoned cart recovery, and post-purchase journeys to strengthen customer retention and engagement.
• Implemented automated fulfilment workflows by integrating Shopify with supplier systems, reducing manual processing time and improving order accuracy through streamlined coordination.
• Optimised product titles, descriptions, imagery, and pricing through competitor research and A/B testing to enhance click-through rates and on-site conversion.
• Researched product trends and customer behaviour data to guide product selection, promotional decisions, and identify opportunities for improvement.
• Managed the complete customer journey from initial enquiry through post-purchase support, handling refunds, escalations, and coordinating with suppliers to resolve issues promptly.
• Monitored store analytics to identify patterns in customer behaviour and implement ongoing improvements to user experience and site performance.
• Streamlined content creation using AI tools (ChatGPT, automated media generators) for product descriptions and promotional videos, including JSON-based prompts.

Technical Support Analyst at DXC Technology (2019-01 – 2020-12)

Provided technical support for corporate employees across software, network, and system environments, resolving issues to keep users operational and ensuring adherence to service-level agreements.

• Diagnosed and resolved incidents using structured troubleshooting and remote diagnostics to restore access and minimize disruption to business operations across multiple applications and devices.
• Managed the complete support ticket lifecycle in ServiceNow, maintaining detailed documentation and case histories to ensure service continuity and knowledge transfer.
• Validated issues across diverse technical environments to ensure accurate identification before resolution or escalation.
• Escalated complex technical cases to specialist teams with comprehensive context and detailed documentation for efficient resolution and reduced business impact.
• Maintained professional and responsive communication across all user interactions to ensure employees could resume work quickly and effectively with minimal disruption.

Sales Leader at Belcorp (2012-01 – 2018-12)

Led sales training, team development, and communication for a direct sales network of 20,000+ independent distributors, contributing to revenue exceeding R$2 million.

• Designed and delivered weekly training webinars focused on product knowledge, sales methodology, and mindset development for distributed sales teams.
• Developed structured pitch scripts and presentation frameworks that improved sales conversion rates and customer engagement.
• Created segmented email campaigns for 19,000+ sales professionals and 1,000+ team leaders, tailoring messaging by achievement level to maximise engagement.
• Built and scaled a high-activity sales network achieving 10% engagement rate (2,000+ active distributors) with consistent monthly revenue growth.
• Provided ongoing coaching, mentorship, and performance feedback to team leaders and sales representatives to support continuous skill development and performance improvement.
• Represented the brand at marketing and industry events, supporting recruitment and retention of high-performing sales representatives.

Business Consultant at Impacta Tecnologia (2010-01 – 2012-12)

Supported business development for a technology training provider through structured prospecting, solution presentations, and client relationship management.

• Identified and developed new business opportunities through targeted market research, strategic outreach, and referral cultivation, achieving consistent weekly customer base growth of 10%.
• Delivered product demonstrations and tailored solution presentations to decision-makers across multiple sectors, successfully converting prospects into long-term clients.
• Prepared customized business proposals and managed after-sales follow-up to ensure client satisfaction and identify expansion opportunities.
• Engaged 47 companies during a three-day industry exposition, securing 11 new client contracts.
• Generated over R$1 million in incremental revenue by identifying opportunities beyond the existing client database.
• Collaborated with marketing teams to enhance brand visibility and lead generation.

Digital Marketing Executive at Chance Network (2008-01 – 2010-12)

Executed digital marketing initiatives supporting audience growth, lead generation, and revenue through integrated campaigns and strategic partnerships.

• Coordinated integrated marketing campaigns across digital channels, social media, and email marketing to drive website traffic and audience engagement.
• Developed high-converting landing pages, calls-to-action, and lead generation content while managing Google Ads campaigns and optimizing performance through Google Analytics.
• Built and maintained strategic partnerships with affiliates and industry leaders across 19 national organizations, growing the email subscriber base to over 100,000.
• Organized and hosted daily webinars promoting educational content, contributing to sales of over 20,000 books and significant membership growth.
• Generated over R$100,000 in coaching and consulting revenue through targeted digital content campaigns.
• Produced video and written content supporting promotional and sales initiatives.

Bachelor of Business Administration in Information Technology – Faculdade Impacta Tecnologia

Associate of Arts in Marketing – Uninove