Digital Marketing & E-Commerce Consultant at Self-Employed (2021-01 – Present)
Supported digital marketing and day-to-day e-commerce operations for a Shopify-based online store, focusing on customer lifecycle management, automation, and data-driven optimisation to improve the shopping experience.
- Designed and maintained automated email workflows including welcome sequences, abandoned cart recovery, and post-purchase journeys to strengthen customer retention and engagement.
- Implemented automated fulfilment workflows by integrating Shopify with supplier systems, reducing manual processing time and improving order accuracy through streamlined coordination.
- Optimised product titles, descriptions, imagery, and pricing through competitor research and A/B testing to enhance click-through rates and on-site conversion.
- Researched product trends and customer behaviour data to guide product selection, promotional decisions, and identify opportunities for improvement.
- Managed the complete customer journey from initial enquiry through post-purchase support, handling refunds, escalations, and coordinating with suppliers to resolve issues promptly.
- Monitored store analytics to identify patterns in customer behaviour and implement ongoing improvements to user experience and site performance.
- Streamlined content creation using AI tools (ChatGPT, automated media generators) for product descriptions and promotional videos, including JSON-based prompts.
Technical Support Analyst at DXC Technology (2019-01 – 2020-12)
Provided technical support for corporate employees across software, network, and system environments, resolving issues to keep users operational and ensuring adherence to service-level agreements.
- Diagnosed and resolved incidents using structured troubleshooting and remote diagnostics to restore access and minimize disruption to business operations across multiple applications and devices.
- Managed the complete support ticket lifecycle in ServiceNow, maintaining detailed documentation and case histories to ensure service continuity and knowledge transfer.
- Validated issues across diverse technical environments to ensure accurate identification before resolution or escalation.
- Escalated complex technical cases to specialist teams with comprehensive context and detailed documentation for efficient resolution and reduced business impact.
- Maintained professional and responsive communication across all user interactions to ensure employees could resume work quickly and effectively with minimal disruption.
Sales Leader at Belcorp (2012-01 – 2018-12)
Led sales training, team development, and communication for a direct sales network of 20,000+ independent distributors, contributing to revenue exceeding R$2 million.
- Designed and delivered weekly training webinars focused on product knowledge, sales methodology, and mindset development for distributed sales teams.
- Developed structured pitch scripts and presentation frameworks that improved sales conversion rates and customer engagement.
- Created segmented email campaigns for 19,000+ sales professionals and 1,000+ team leaders, tailoring messaging by achievement level to maximise engagement.
- Built and scaled a high-activity sales network achieving 10% engagement rate (2,000+ active distributors) with consistent monthly revenue growth.
- Provided ongoing coaching, mentorship, and performance feedback to team leaders and sales representatives to support continuous skill development and performance improvement.
- Represented the brand at marketing and industry events, supporting recruitment and retention of high-performing sales representatives.
Business Consultant at Impacta Tecnologia (2010-01 – 2012-12)
Supported business development for a technology training provider through structured prospecting, solution presentations, and client relationship management.
- Identified and developed new business opportunities through targeted market research, strategic outreach, and referral cultivation, achieving consistent weekly customer base growth of 10%.
- Delivered product demonstrations and tailored solution presentations to decision-makers across multiple sectors, successfully converting prospects into long-term clients.
- Prepared customized business proposals and managed after-sales follow-up to ensure client satisfaction and identify expansion opportunities.
- Engaged 47 companies during a three-day industry exposition, securing 11 new client contracts.
- Generated over R$1 million in incremental revenue by identifying opportunities beyond the existing client database.
- Collaborated with marketing teams to enhance brand visibility and lead generation.
Digital Marketing Executive at Chance Network (2008-01 – 2010-12)
Executed digital marketing initiatives supporting audience growth, lead generation, and revenue through integrated campaigns and strategic partnerships.
- Coordinated integrated marketing campaigns across digital channels, social media, and email marketing to drive website traffic and audience engagement.
- Developed high-converting landing pages, calls-to-action, and lead generation content while managing Google Ads campaigns and optimizing performance through Google Analytics.
- Built and maintained strategic partnerships with affiliates and industry leaders across 19 national organizations, growing the email subscriber base to over 100,000.
- Organized and hosted daily webinars promoting educational content, contributing to sales of over 20,000 books and significant membership growth.
- Generated over R$100,000 in coaching and consulting revenue through targeted digital content campaigns.
- Produced video and written content supporting promotional and sales initiatives.
