Roxana Ciontu

Commercial and marketing executive with almost 20 years of international hospitality experience, specialising in commercial strategy, sales performance, global account management, business development, marketing and industry events. Currently serving as Sales Performance, Marketing & Events Director within the Global Account Team at Leonardo Hotels Group, leading commercial performance reporting, sales-led marketing initiatives, strategic partnerships and customer engagement across the UK & Ireland. Recognised for translating commercial insight into business growth through data-driven decision making, developing successful marketing campaigns, strengthening relationships with corporate clients, Travel Management Companies (TMCs) and strategic partners, while delivering measurable commercial results.

An experienced leader with a proven ability to align Sales, Revenue, Marketing and hotel operations to achieve commercial objectives, maximise revenue opportunities and enhance brand visibility across international markets.

Sales Performance, Marketing & Events Director – Global Account Team - Leonardo Hotels Group - Galway, Ireland

(2026-06)

Lead the commercial performance, marketing and events strategy across Leonardo Hotels' Global Account Team, supporting the UK & Ireland portfolio through data-driven decision making, strategic marketing initiatives and industry engagement.

• Lead commercial performance reporting and KPI analysis across Corporate Transient and managed business segments.
• Analyse data from Salesforce, HT360, STR and internal reporting systems, translating insights into strategic recommendations.
• Develop and implement sales-led marketing plans aligned with commercial objectives.
• Manage central sales marketing budgets, monitor campaign performance and measure return on investment.
• Collaborate with National and Global Account Directors to deliver targeted campaigns for corporate clients, Travel Management Companies (TMCs) and strategic partners.
• Produce executive sales presentations, commercial proposals and marketing collateral supporting business development.
• Maintain Leonardo Hotels' presence across corporate booking tools, partner portals and online booking platforms.
• Plan and deliver customer events, FAM trips, corporate entertainment and networking activities.
• Coordinate Leonardo Hotels' participation at domestic and international trade shows, ensuring successful delivery from planning through post-event evaluation.
• Lead cross-functional projects involving Sales, Marketing, Revenue and hotel operations.
• Provide commercial performance commentary and strategic recommendations to senior leadership.
• Successfully transitioned into the Global Account Team to lead Sales Performance, Marketing & Events across the UK & Ireland.
• Managed Leonardo Hotels' participation at major international industry events, including GBTA Convention Chicago 2026.
• Delivered targeted marketing campaigns for TMCs and preferred partners, strengthening brand awareness and commercial engagement.
• Produced high-impact commercial presentations, marketing assets and strategic sales content supporting business growth.
• Strengthened collaboration between Sales, Revenue, Marketing and hotel teams to improve commercial performance.

Cluster Director of Sales – Galway & Cork - Leonardo Hotels Group - Galway, Ireland

(2022-01 - 2026-06)

Responsible for the commercial leadership of The g Hotel & Spa Galway, Leonardo Hotel Galway and Leonardo Hotel Cork, driving revenue growth across Corporate, MICE, Leisure and Group segments.

• Developed and executed sales and marketing strategies for a portfolio of three hotels.
• Led business development activities, identifying new market opportunities and strengthening relationships with corporate accounts, agencies and TMCs.
• Managed key client negotiations, contracting and account development.
• Worked closely with Revenue Management to optimise pricing strategies and maximise profitability.
• Managed departmental budgets, forecasting and annual business plans.
• Represented Leonardo Hotels at international trade shows and luxury travel events, including ILTM, Connections Luxury and M&I Forum.
• Led digital marketing initiatives, brand positioning and social media activity.
• Produced marketing materials, sales presentations and promotional campaigns.
• Mentored and supported hotel sales teams, driving performance and achieving commercial objectives.
• Built long-term partnerships with local and international organisations, tourism bodies and business networks.
• Successfully led the commercial strategy for three Leonardo Hotels properties in Ireland.
• Increased brand visibility through strategic partnerships, networking events and targeted marketing campaigns.
• Strengthened corporate and agency relationships, contributing to sustained business growth.
• Supported hotel repositioning, revenue optimisation and long-term commercial development.

Sales & Marketing Director - Maldron Hotel Sandy Road - Galway, Ireland

(2020-01 - 2021-12)

• Directed the hotel's sales and marketing strategy, driving corporate, leisure and MICE business.
• Identified new business opportunities and developed long-term relationships with key corporate accounts.
• Led contract negotiations, pricing strategies and commercial planning alongside the General Manager and Revenue Manager.
• Managed the annual sales and marketing budget.
• Represented the hotel at trade shows, networking events and client entertainment activities.
• Oversaw digital marketing initiatives, brand positioning and website content.
• Delivered weekly commercial performance reports and market analysis.

Sales & Marketing Director - Rin Grand Hotel - Bucharest, Romania

(2017-01 - 2020-12)

• Developed and implemented commercial strategies to increase revenue and market share.
• Managed key corporate accounts, agencies and international business partners.
• Led the Sales & Marketing team to achieve annual revenue targets.
• Oversaw marketing campaigns, pricing strategy and business development.
• Monitored competitor activity and identified new commercial opportunities.

Sales & Marketing Director - Angelo by Vienna House - Bucharest, Romania

(2015-01 - 2017-12)

• Created and implemented the hotel's annual sales and marketing strategy.
• Managed budgets, forecasting and commercial planning.
• Negotiated national and international corporate contracts.
• Led branding, public relations and promotional campaigns.
• Expanded the hotel's distribution through key booking channels and corporate platforms.

Sales & Marketing Manager - Hotel Lev Or - Bucharest, Romania

(2006-01 - 2014-12)

• Managed corporate sales activities and strategic client relationships.
• Coordinated the Sales & Marketing team and developed annual sales plans.
• Negotiated contracts with domestic and international clients.
• Managed the marketing budget and promotional initiatives.

PR & Protocol Executive - Howard Johnson – Queen Casino - Bucharest, Romania

(2002-01 - 2006-12)

• Coordinated VIP guest relations and protocol activities.
• Managed customer communications and promotional events.
• Reported directly to senior management and supported public relations initiatives.

Bachelor of Laws - Law - Nicolae Titulescu University