Sally Smith

Commercial and customer-focused leader with over 25 years' experience across the aesthetics, skincare, healthcare and wellness sectors. Career progressed from beauty therapy and business ownership into senior commercial leadership, combining strategic thinking with a practical understanding of customer experience, business development and long-term relationship management. During an 18-year career with Renaissance Products Ltd, progressed from Sales Representative to Sales &

Education Manager and National Sales Manager, leading the commercial development of premium international brands throughout Ireland. Recognised for building trusted partnerships, identifying commercial opportunities and supporting sustainable business growth through education, leadership and strategic account management. More recently expanded professional development across customer experience, AI, workplace wellbeing, behaviour change and human performance, while continuing to apply a practical commercial approach to business growth, strategic partnerships and customer relationships.

Founder at Working Together Better (2024-01 – Present)

Founded Working Together Better to bring together over 25 years of commercial leadership experience with customer experience coaching, and workplace wellbeing. Provide consultancy, coaching and training to teams and business owners, helping improve customer experience, leadership capability, communication and business growth.

• Develop commercial growth strategies and business improvement initiatives.
• Design and facilitate customer experience, resilience and leadership workshops for corporate clients.
• Deliver private coaching sessions through a partnership with The Buff Day Spa Dublin City.
• Coach business owners and professionals using evidence informed methodologies.
• Develop commercial proposals partnership strategies and business frameworks.
• Design workplace wellbeing initiatives and professional development programmes.
• Supported the introduction of digital consultation technology through the PerfectCorp Skincare Pro AI skin analysis platform, to enhance customer experience and business performance.

National Sales Manager at Renaissnace Products Ltd (2005-01 – 2023-12)

Progressed through three increasingly senior commercial roles during an 18-year career with one of Ireland's leading professional skincare distributors. Held national responsibility for developing premium professional skincare brands, strengthening strategic partnerships and driving commercial growth across Ireland.

• Managed strategic relationships with premium spas, aesthetic clinics, medical clinics and healthcare professionals nationwide.
• Built trusted long-term partnerships with customers, distributors, key opinion leaders and international brand partners.
• Played a leading role in launching and developing an emerging professional skincare brand, helping establish Ireland as the company's leading international market outside the United States.
• Developed commercial business plans with customers to support long-term growth and profitability.
• Suppported recruitment, interviewing, onboarding and ongoing development of sales and education team members.
• Planned and delivered product launches, commercial events, trade exhibitions and education programmes.
• Collaborated with marketing, PR, operations and international brand partners to deliver successful commercial initiatives.
• Managed forecasting, stock ordering, logistics and promotional planning.
• Used CRM systems to strengthen customer relationships, monitor commercial activity and identify opportunities for growth.
• Represented the company at international distributor meetings, conferences, strategic planning sessions and advanced training programmes throughout Europe and the United States.

QQI Level 6 in Training Needs Identification & Design (2026)

Diploma in AI for Business – UCD Professional Academy (2024)

Diploma in Customer Experience (2024)

Master NLP Practitioner in Neuro-Linguistic Programming (2024)

NLP Practitioner in Neuro-Linguistic Programming (2023)

Certificate in Psychology of Success Programme (2024)

Certificate in Entrepreneurship & Innvation Programme – Dublin LEO (2025)

Certificate in Mentor Her Mentorship Programme (2023)

CIDESCO CIBTAC ITEC Professional Beauty Therapy in Beauty Therapy (1998)