Samuel Adu

Business and data analyst with hands-on experience extracting insight from CRM pipelines, social analytics, and business information systems. Currently studying Database for Business (INFO6012) and Intro to IS for Business (INFO6005) at MTU, with practical experience in database design, SQL querying, spreadsheet modelling, and business process analysis. Applies data thinking commercially — using platform analytics, CRM metrics, and conversion data to drive decisions across Asovix and multi-channel marketing operations.

Fluent in AI-assisted analysis (Claude, ChatGPT-5, Perplexity) and comfortable translating data into clear business recommendations.

Founder — Business Operations & Data at Asovix (2025-01 – Present)

Career-tech startup · service business · AI-integrated workflows

• Designed and managed business operations end-to-end — client intake, service delivery, pricing, and revenue tracking using structured data workflows
• Built CRM pipelines in GoHighLevel to track client status, automate follow-ups, and monitor conversion rates across outbound outreach campaigns
• Analysed multi-platform performance data (TikTok, Instagram, LinkedIn) to identify high-performing content, optimal posting windows, and audience retention patterns — iterating strategy based on results
• Used Google Analytics principles and platform-native dashboards to map traffic sources, engagement drop-off, and conversion funnels on asovix.com
• Deployed AI tools (Claude, ChatGPT-5, Perplexity) to automate data-heavy tasks — ATS keyword analysis, content benchmarking, and client profile matching — reducing processing time by 80%+
• Tracked business KPIs weekly: leads generated, conversion rate, revenue per client, delivery turnaround — making data-driven decisions on offer design and outreach focus

Sales Development Representative at Boardwise (2026-01 – Present)

B2B SaaS · HubSpot CRM · pipeline data management

• Maintained structured CRM data across 180+ logged activities in HubSpot — tracking call outcomes, pipeline stage, follow-up cadences, and conversion metrics
• Analysed outreach performance data to identify which messaging approaches produced the highest decision-maker connect rates (achieved 9+ per week)
• Contributed to pipeline forecasting by accurately logging opportunity data, qualification status, and meeting outcomes within a KPI-driven reporting structure
• Used Cognism data platform for prospect sourcing, list segmentation, and lead quality filtering across UK governance sector accounts

Technical Recruiter (Internship) at Keltia Ireland (2024-01 – 2024-12)

IT & engineering recruitment · candidate pipeline management · CRM analytics

• Managed and tracked a pipeline of 250+ candidates using CRM database tools — segmenting by skill set, availability, and client fit
• Drove a 30% increase in engagement through data-informed LinkedIn outreach — testing message variants and analysing response rate patterns
• Used structured data from interviews and screening calls to match candidates to client requirements, reducing mis-matched submissions

Growth & Content Analyst at Self-Directed (Multi-Platform) (2023-01 – Present)

TikTok · Instagram · LinkedIn · organic performance analysis

• Tracked and interpreted platform analytics across TikTok (789K views, 151K likes), Instagram (59K views, 56% non-follower reach), and LinkedIn (13.9K impressions) to guide content decisions
• Identified content performance patterns — hook length, retention drop-off points, share triggers — and applied findings to achieve a 531% increase in shares over 28 days
• Applied A/B thinking to content formats, testing street interviews vs. educational content vs. identity-based posts to determine highest-converting content types

BSc in Business Technology & Communications – Munster Technological University, Cork (2028)

Diploma in Digital Marketing – DMI (2024)