Avi Lev

Seasoned senior executive with 20+ years running complex, multi-country organizations and business units with full P&L exceeding 30M EUR - a hands-on "master executer" who drives dozens of parallel projects and cross-sector initiatives to completion. Deep background across the Healthcare, and MedTech ecosystem, with a strong network of clinicians, institutions, and industry leaders in Israel and abroad. Skilled at securing strategic partnerships, building high-caliber teams, and running budget- and KPI-driven management.

Driven by a true Zionist mindset and passion for national impact.

General Manager EMEA at Noris Medical (2023-01 – 2026-12)

Member of the Global Executive Leadership Team with full commercial and operational responsibility across Europe and GCC. Owned full P&L exceeding 30M EUR across five countries.

• Ran dozens of parallel initiatives across 5 countries - market entry, distributor programs, launches, and organizational build-out - as a hands-on, multi-project executive.
• Built and empowered a regional organization of 7 managers and 30+ professionals, recruiting local leadership and establishing new country operations from the ground up.
• Implemented budget- and KPI-driven management with governance, reporting, and risk-mitigation frameworks across all regional operations.
• Negotiated and closed a 1M EUR annual strategic partnership with one of Italy's largest dental service organizations (150+ clinics).
• Built a wide ecosystem network - distributors, clinicians, hospitals, universities, and industry partners - aligning diverse stakeholders around shared objectives.
• Partnered with clinician-researchers and academic institutions on product development and clinical collaborations, and led scientific conferences, workshops, and educational programs.
• Launched a pan-European eCommerce channel and new distribution models, improving growth and profitability.

Global Director of Customer Experience at Shamir Optical Industry (2021-01 – 2023-12)

Member of the Global Directors Team, leading a global program across more than 20 countries.

• Designed and deployed a global strategy across 20+ countries, coordinating many parallel workstreams and stakeholders.
• Led cross-functional change involving Sales, HR, Product, IT, and Operations, improving engagement and satisfaction by ~20%.
• Built scalable processes, KPIs, and Voice-of-Customer programs that shaped strategic and product-roadmap decisions.

VP Sales & Business Development at Envista | Alpha-Bio Tec (2018-01 – 2021-12)

Member of Alpha-Bio's Global Management Team and the Envista Europe Leadership Team.

• Led a multi-brand transformation that drove 30% profitability growth and 15% annual revenue growth.
• Built and aligned strategic partnerships and distributor networks across multiple international markets.
• Implemented scalable management frameworks, Salesforce, and forecasting to strengthen governance and performance.

Sales Manager at Medtronic (2016-01 – 2018-12)

• Led the launch of an innovative insulin pump platform and its CareLink data-driven patient-management ecosystem.
• Partnered with hospitals, healthcare institutions, and clinical stakeholders to drive adoption and growth.
• Delivered consistent double-digit annual revenue growth in a highly regulated environment.

Business Unit Manager at Chemitec (2012-01 – 2016-12)

• Member of the Management Team; built and scaled a leading business unit delivering ~20% annual growth.
• Held full P&L responsibility and led cross-functional operations, tenders, and institutional partnerships.

Executive MBA in Healthcare Innovation – Reichman University (2021-12)

B.Sc. in Optometry & Vision Science – Bar-Ilan University (2000-12)