Brachi Premishlan

Product Designer specializing in complex systems and data-driven UX, with hands-on experience working closely with product and development teams.

Product Designer at Magen David Adom (MDA) (2023-01 – Present)

Led end-to-end design of mission-critical B2B operational systems, reducing user response times by 30% through UX optimization and streamlined workflows.

• Led end-to-end design of mission-critical B2B operational systems, reducing user response times by 30% through UX optimization and streamlined workflows.
• Translated deep user research and complex data insights into actionable, high-impact design solutions.
• Architected complex user flows and responsive prototypes in Figma, leveraging AI tools to accelerate the design cycle and explore innovative solutions.
• Executed continuous usability testing and iterative design based on real-time feedback to maximize system performance.

Freelance Product Designer at Freelance (2024-01 – Present)

Designed data-intensive, process-oriented B2B systems, specialized in translating complex financial and HR logic into intuitive user interfaces.

• Designed data-intensive, process-oriented B2B systems, specialized in translating complex financial and HR logic into intuitive user interfaces.
• Architected a payroll and salary simulation system from scratch, including user flows, personas, and robust information architecture.
• Developed comprehensive dashboards and management views to support data-driven decision-making and organizational reporting.
• Collaborated with stakeholders to align business requirements with high-end user experience standards.

UI / UX Designer at ProUX (2022-01 – 2023-12)

Designed and refined the Ashmoret app for the Teachers' Union, focusing on UI improvements and polish.

• Designed and refined the "Ashmoret" app for the Teachers' Union, focusing on UI improvements and polish.
• Translated existing wireframes and specification screens into structured, responsive Figma designs.
• Iterated and enhanced screens based on design requirements, improving clarity and usability.
• Contributed to design consistency by aligning with the app's visual language and guidelines.

Design Manager at Western Wall Heritage (2021-01 – 2022-12)

Led UI/UX redesign of the organization's main website.

• Led UI/UX redesign of the organization's main website.
• Designed digital and print assets aligned with brand language and communication goals.
• Worked closely with content, marketing, and development teams.
• Planned and executed user testing and iterative improvements.

Bootcamp in UX/UI Product Design – Siur Mochot Academy

Course in User-Centered Design & Interaction – SQLabs Academy

Practical Engineer in Media Design – MAHAT