Product Designer at Magen David Adom (MDA) (2023-01 – Present)
Led end-to-end design of mission-critical B2B operational systems, reducing user response times by 30% through UX optimization and streamlined workflows.
- Led end-to-end design of mission-critical B2B operational systems, reducing user response times by 30% through UX optimization and streamlined workflows.
- Translated deep user research and complex data insights into actionable, high-impact design solutions.
- Architected complex user flows and responsive prototypes in Figma, leveraging AI tools to accelerate the design cycle and explore innovative solutions.
- Executed continuous usability testing and iterative design based on real-time feedback to maximize system performance.
Freelance Product Designer at Freelance (2024-01 – Present)
Designed data-intensive, process-oriented B2B systems, specialized in translating complex financial and HR logic into intuitive user interfaces.
- Designed data-intensive, process-oriented B2B systems, specialized in translating complex financial and HR logic into intuitive user interfaces.
- Architected a payroll and salary simulation system from scratch, including user flows, personas, and robust information architecture.
- Developed comprehensive dashboards and management views to support data-driven decision-making and organizational reporting.
- Collaborated with stakeholders to align business requirements with high-end user experience standards.
UI / UX Designer at ProUX (2022-01 – 2023-12)
Designed and refined the Ashmoret app for the Teachers' Union, focusing on UI improvements and polish.
- Designed and refined the "Ashmoret" app for the Teachers' Union, focusing on UI improvements and polish.
- Translated existing wireframes and specification screens into structured, responsive Figma designs.
- Iterated and enhanced screens based on design requirements, improving clarity and usability.
- Contributed to design consistency by aligning with the app's visual language and guidelines.
Design Manager at Western Wall Heritage (2021-01 – 2022-12)
Led UI/UX redesign of the organization's main website.
- Led UI/UX redesign of the organization's main website.
- Designed digital and print assets aligned with brand language and communication goals.
- Worked closely with content, marketing, and development teams.
- Planned and executed user testing and iterative improvements.
