Rotem Sherman

Results-driven Digital & Technology Product Manager with proven expertise leading end-to-end product lifecycles, digital transformation initiatives, and Agile delivery within complex financial environments. Adept at defining product strategy, building organizational Roadmaps, managing complex product portfolios (apps, personal digital zones, self-service systems), and bridging business goals, user needs (UX/UI), and technological capabilities. Strong background in establishing Product governance frameworks, leading cross-functional matrix teams, and driving data-informed execution.

Digital Product & PMO Manager (Strategy, Data & Digital Division) at Mercantile Bank (2024 – Present)

• Product Strategy & Roadmap Execution: Spearheaded the definition and execution of digital product strategies, managing complex initiatives across applications, personal digital zones, and self-service channels aligned with enterprise goals.
• Product Operations & Governance: Established and led organizational Agile success metrics and governance frameworks, boosting project delivery and digital rollout performance from 40% to 80% enterprise-wide. Redesigned the IT Committee framework for executive alignment.
• Cross-Functional & Matrix Leadership: Managed end-to-end lifecycles of digital products through close, ongoing collaboration with Product Managers, R&D/development teams, and business stakeholders.
• Portfolio & Demand Management: Formulated annual and quarterly Roadmaps, prioritizing digital initiatives based on business value, strategic impact, and customer needs using Jira and PLANIT.
• Digital Releases & User Experience: Coordinated digital release readiness reviews, smoke testing, production deployments, and branch-wide digital adoption (e.g., branch iPad deployment for digital account opening), directly optimizing user onboarding and experience.
• Budget & Vendor Lifecycle: Managed multi-million NIS vendor budgets, annual financial planning, and dynamic allocation based on evolving product requirements.

Control and Monitoring Officer (PMO) at HQ, Chief of Technology & Logistics Directorate (2018 – 2020)

• Master Planning & Monitoring: Developed and managed annual master project plans based on cross-unit operational requirements, monitoring milestones and preparing executive summaries.
• Leadership Support & Escalation: Managed task execution across units, handled issue escalations, and synthesized high-level strategic discussions for senior leadership.
• Clearance & Recognition: Security Clearance: Top Secret (Level 3) | Full Service | Recommendation available upon request.

B.Sc. in Industrial Engineering and Management | Specialization: Information Systems & Business Analytics – Afeka Academic College of Engineering (2022 – 2026)