Yulia Goldfeder

Brand and visual designer with six years of experience shaping identities for early-stage tech startups from seed funding through acquisition. Based at a creative design agency, I've led brand systems across cybersecurity, AI tooling, Web3, and DevOps verticals. My work bridges strategic positioning and craft execution: from logo and visual identity through motion, illustration, and production-ready UI assets. I draw by hand, animate in Rive, and think in systems.

Brand and Visual Designer at Polar Hedgehog (2022-02 – Present)

Creative design agency with a focus on early stage tech startups from seed to acquisition in the fields of Cyber Security, Web3, AI and DevOps tools.

• Designed end-to-end brand identity systems for early-stage tech startups across cybersecurity, AI, Web3, and DevOps, covering logo, typography, color, iconography, and usage guidelines from brief through final delivery.
• Created original character systems, digital illustrations, and hand-drawn assets for brand campaigns and marketing materials, developing flexible illustration languages that scaled across product, web, and print touchpoints.
• Produced interactive brand animations in Rive and After Effects for web and product contexts, bringing visual identities to life across digital platforms.
• Delivered ongoing social media graphics, whitepapers, case studies, event banners, and sales presentations for clients in the B2B tech sector, adapting brand systems to a wide range of marketing formats and deadlines.
• Worked under creative direction to execute brand projects for startups that went on to raise funding and reach acquisition, contributing design work across multiple stages of company growth.

Graphic Designer at Freelance (2021-06 – 2022-02)

• Delivered brand identity and graphic design projects independently for small business and startup clients, managing briefs, revisions, and final delivery without agency support.
• Developed logos, marketing collateral, and promotional materials tailored to each client's positioning and audience.

PR Manager at InMar Relations (2011-04 – 2016-05)

Dynamic and innovative public relations agency.

• Managed strategic communications and campaign materials for a public relations agency - an earlier career chapter that developed the client communication and creative briefing skills carried into design practice.

Bachelor of Arts in Visual Communications – Novosibirsk State Technical University (2011 – 2015)

Communication and Multimedia – Ariel University of Samaria (2016 – 2016)

Graphic Design – HackerU College (2021 – 2021)

Digital Illustration – Bezalel Academy of Arts and Design (2024 – 2024)