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Analytics Practitioner

Marketing
Accenture
1 weeks agoUntil 21/11/2026
Full timeOn-site

Job description

Project Role: Analytics Practitioner Project Role Description: Develop business insights using predictive statistical modeling activities. Use analytical tools and techniques to generate and improve decision-making by modeling client, market, and key performance data.

Must have skills: Data Analytics

Good to have skills: Microsoft Power Business Intelligence (BI), Salesforce Data 360

Minimum 5 year(s) of experience is required

Educational Qualification: 15 years full time education

GTM Intelligence & Data AnalystROLE OVERVIEW The GTM Intelligence & Data Analyst builds and maintains the governed, trusted view of the addressable market and target account universe. This role ensures that TAM/SAM/SOM models, territory design, and account prioritization rest on defensible data that leadership can rely on - replacing gut feel with evidence.

THE OBJECTIVE Produce and maintain the single source of truth for market sizing, target account data, and territory intelligence - integrating third-party signals and AI to deliver planning dashboards that drive coverage and investment decisions.

KEY RESPONSIBILITIES

  • Build and maintain a defensible TAM/SAM/SOM model, refreshed on a defined cadence
  • Own the accurate target-account repository segmented by industry, vertical, geography, size, and tech stack
  • Integrate third-party data and AI signal sources against agreed governance standards
  • Conduct whitespace and account-prioritization analysis to feed territory planning workflows
  • Develop and maintain planning dashboards that leadership uses for coverage and investment decisions
  • Partner with Sales, Marketing, and Finance to align on segmentation definitions and planning assumptions
  • Monitor data freshness and quality across all market intelligence data sources
  • Translate complex market data into clear, actionable narratives for executive audiences
SKILLS &

EXPERIENCE REQUIRED

  • 4-7 years of experience with Salesforce data models and commercial analytics
  • Proficiency with enrichment platforms such as ZoomInfo, 6sense, or equivalent
  • Strong SQL skills for data extraction, transformation, and analysis
  • Experience with BI tools (Tableau, Power BI, or equivalent) for dashboard development
  • Familiarity with market-sizing methodology and statistical analysis
  • Genuine data-governance discipline - you care about data quality and traceability
  • Ability to communicate findings clearly to senior GTM stakeholders
NICE TO HAVE
  • Experience with AI/ML-powered signal scoring or predictive account models
  • Background in territory planning, quota setting, or RevOps analytics
  • Familiarity with intent data platforms (Bombora, G2, TechTarget)
Locations: Job No. ATCI-5775391-S2069270 | Hyderabad | Required Skill: Data Analytics

Keywords
OCamlWhitespaceTraceabilitySqlGT.M

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