Lead SEO

Location: This is a remote position; however, the role requires the candidate to be based in Mumbai.

Role in a Nutshell:

As the Lead - SEO, you will play a key role in driving the company’s organic growth across traditional search engines and AI-driven answer engines (Google AI Overviews, ChatGPT, Gemini, Perplexity etc.).

You will help define and execute a product-led SEO and AEO/GEO roadmap aligned with business goals focusing on qualified traffic, pipeline impact, and visibility, not just rankings. This is a hands-on role with strategic ownership, working closely with cross-functional teams and mentoring junior contributors where required.

Desired Experience:

• 6 years of hands-on and strategic SEO experience, preferably in SaaS or B2B category.
• Experience contributing to or owning SEO strategy execution with measurable impact.
• Strong understanding of AI search, AEO/GEO, and LLM-driven content discovery.
• Deep expertise in keyword research, intent mapping, and content strategy.
• Solid technical SEO knowledge (indexing, crawlability, JS SEO, site architecture).
• Experience collaborating across teams; exposure to mentoring junior team members is a plus.
• Highly hands-on with GSC, GA4, Semrush/Ahrefs, and SEO diagnostic tools.
• Clear, structured, and analytical thinker with strong prioritization skills.
• Experience with programmatic SEO or large-scale content systems.
• Familiarity with conversion rate optimization (CRO) and experimentation.
• Experience supporting SEO efforts across multiple markets or regions.

What Will You Do?

• Execute and contribute to the end-to-end SEO and AEO/GEO strategy aligned with company OKRs.
• Build and execute organic growth plans across traditional search engines and AI-driven answer platforms.
• Identify and prioritize high-intent opportunities across the funnel (TOFU → BOFU).
• Support positioning the brand as a trusted source for AI-generated answers.
• Lead keyword, topic, and entity research with strong intent mapping.
• Decide what content to build, why, and how it drives business impact.
• Collaborate closely with content writers to ensure SEO, UX, and clarity are embedded from the start.
• Apply strong UX principles to content structure, tone, layout, and overall usability.
• Ensure content is optimized for users first, while remaining search- and AI-friendly.
• Track and analyze performance using Google Search Console, GA4, Semrush/Ahrefs, and related SEO tools.
• Work cross-functionally with Product, Engineering, and Design teams to support SEO initiatives.
• Directly report the business impact of SEO initiatives to leadership & ideate growth strategies
• Provide guidance and mentorship to junior SEO or content team members, as needed.