Manage web analytics tools such as Google Analytics, Adobe Analytics, and Tableau to track website traffic, user behavior, and campaign performance.
Develop data visualizations and reports using Python, SQL, and other relevant technologies to provide insights on customer engagement, conversion rates, and revenue growth.
Collaborate with cross-functional teams including marketing, sales, product development, and IT to integrate web analytics into business strategy and decision-making processes.
Conduct regular audits of existing systems and processes to identify areas for improvement in digital analytics capabilities.
Provide expert guidance on best practices for collecting high-quality data from various sources (e.g., CRM systems).
Desired Candidate Profile :
5 - 10 years of experience in Web Analytics Management or related field (Marketing Analytics).
Strong understanding of bi tools like Google Analytics & Adobe Analytics; proficiency in Data Visualization tools like Tableau.
Experience working with SQL databases; ability to write complex queries for reporting purposes.
Proven track record of developing actionable recommendations based on data analysis results.
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