A M

To leverage my skills as a Digital Marketing Specialist in both paid and organic marketing to contribute positively to a dynamic team. Seeking growth opportunities to further develop expertise and make a meaningful impact in the field of Digital Advertising.

SEO & PPC - SEO Discovery

(2019-05 - 2019-07)

It was a 3-month training about basic concepts of SEO & PPC, i.e., Keyword Research, Backlink Creation, Ad Copy Work, Analyzing Reports, and Competitor Analysis.

SEO Specialist - Deftsoft

(2019-08 - 2020-08)

I worked at Deftsoft for 1 year, where I gained hands-on experience in SEO and local search optimization. My role focused on:

• Implementing effective On-Page and Off-Page SEO strategies
• Performing Technical SEO audits and fixes to enhance website performance
• Managing and optimizing Google My Business (GMB) profiles for local SEO
• Conducting keyword research, competitor analysis, and backlink building
• Monitoring SEO performance through analytics tools and reporting on progress

PPC Executive - Digi Hawks Marketing

(2020-10 - 2022-03)

I have 1 year and 7 months of experience as a PPC Executive at DigiHawks Marketing. I worked across various advertising platforms including Google Ads (Search, Display, Video, YouTube, and Shopping), Meta Ads (Facebook & Instagram). My role involved creating, managing, and optimizing paid ad campaigns to drive targeted traffic and achieve performance goals.

• Keyword Research: Identified high-performing and relevant keywords using tools like Google Keyword Planner to target the right audience.
• Ad Copy Development: Created compelling and conversion-oriented ad copy tailored to platform and audience behavior.
• Campaign Setup: Set up and launched campaigns on Google Ads and Meta Ads, ensuring accurate audience targeting, budgeting, and bidding strategies.
• Ad Testing & Optimization: Conducted A/B testing on ad creatives and copy to continuously improve CTR and conversion rates.
• Bid Management: Monitored and adjusted keyword bids to maintain performance within allocated budgets.
• Conversion Tracking: Set up and managed conversion tracking using tools like Google Tag Manager and Facebook Pixel to measure campaign effectiveness.
• Reporting & Analysis: Analyzed performance metrics using Google Analytics and platform dashboards, generating regular reports to inform optimization strategies.

Senior Digital Marketing Specialist - Kindlebit Solutions

(2022-09 - 2025-06)

As the Senior Digital Marketing Specialist at Kindlebit (Hesper IT Labs), I am responsible for planning, executing, and managing end-to-end digital marketing strategies across SEO, PPC, SMO, and B2B campaigns. I act as the lead digital strategist and primary decision-maker for new projects, client communications, and team coordination. Being the only senior digital marketer, I independently handle the strategic direction for multiple projects and lead a team through implementation and performance optimization.

• Serve as the key digital marketing lead within the company, managing both clientfacing and internal responsibilities.
• Act as the go-to person for launching new digital marketing projects, from concept to execution.
• Coordinate between the client and internal team members to ensure seamless delivery and quality results.
• Handle full project lifecycle initial client consultation, business requirement gathering, website audit, competitive analysis, and proposal drafting.
• Develop strategic marketing roadmaps tailored to client goals and industry trends.
• Oversee implementation and closely monitor project progress to meet deadlines and performance KPIs.
• Plan and execute SEO campaigns (on-page, off-page, technical SEO) with a focus on rankings, traffic, and lead generation.
• Run PPC campaigns on platforms such as Google Ads (Search, Display, Video, Shopping) and Meta Ads (Facebook/Instagram), including budget optimization, targeting, and ROI tracking.
• Execute SMO strategies to boost brand visibility and engagement across social channels.
• Manage B2B outreach campaigns through email marketing, lead nurturing, and LinkedIn strategy.
• Maintain direct communication with clients to understand goals, report progress, and present results.
• Provide data-driven insights and performance reviews on a regular basis.
• Ensure that every client receives a customized strategy aligned with their business objectives.
• Lead a team of digital marketing professionals, assign tasks, set priorities, and guide them through implementation.
• Mentor junior team members and provide training on tools, best practices, and campaign management.

Senior Digital Marketer - AM Web Insights

(2025-08)

Currently working as a Senior Digital Marketer at AM Web Insights, where I manage and execute digital marketing strategies across SEO, PPC, and Social Media Marketing. I handle multiple client projects, manage client communication, and provide regular performance reports and insights.

B.C.A - HPU, Shimla (2017)

12th - Commerce - GSSS, Kotla Behar (HPBOSE) (2014)

10th - GSSS, Kotla Behar (HPBOSE) (2012)