Aadityashrivibu R

MBA student specializing in Digital Marketing and Business Analysis, with hands-on experience in SEO (on-page, technical, local, and off-page), Performance Marketing, Social Media Marketing, and UI/UX Design. Skilled in Google Analytics, Google Search Console, Google Ads, Meta Ads, Figma, and AI-driven search optimization (GEO/AEO), with a track record of applying data-driven strategy to measurable digital growth across internship and academic project work.

Digital Marketer — MBA Project at HTC Global Services (2026-02 – 2026-04)

• Assisted in SEO analysis and optimization, focusing on on-page elements such as title tags, meta descriptions, header structures, internal linking, and content relevance.
• Supported technical SEO reviews including crawlability checks, indexing status, schema fundamentals, and page performance analysis.
• Contributed to performance marketing support, understanding Google Ads and Meta Ads campaign structures, audience targeting, and ad performance metrics.
• Built keyword research (AEO, GEO, and voice search), competitor audits, and an SMM CTR strategy, and developed a unified content calendar for the healthcare digital marketing context.
• Evaluated content and UI/UX to ensure webpages were user-friendly, well-structured, and aligned with search intent.
• Conducted competitor and keyword research to identify opportunities for improving organic visibility and campaign effectiveness.

Digital Marketing Summer Intern at Nxtlogic Software Solution (2025-06 – 2025-07)

• Designed responsive web pages using HTML, CSS, and UI templates with a focus on usability and mobile responsiveness.
• Implemented on-page SEO including title tags, meta descriptions, header structure (H1–H3), image optimization, internal linking, canonical tags, and URL optimization.
• Applied technical SEO fundamentals such as robots meta tags, XML sitemaps, crawlability checks, page speed improvements, schema markup, and hreflang tags.
• Supported local SEO by optimizing Google Business Profile, maintaining NAP consistency, and targeting local keywords.
• Assisted with off-page SEO through backlink analysis, competitor research, and identification of quality link opportunities.
• Conducted SEO audits using Google Analytics and Google Search Console to track performance and indexing.

Master of Business Administration (MBA) in Digital Marketing and Business Analysis – Kalasalingam University (2024-08 – 2026-05)

B.Com in Information System and Management – University of Madras (2021-06 – 2024-05)