Aakshi Sharma

Marketing communications and B2B campaign professional with 8+ years of experience designing and executing integrated, 360-degree and digital-led marketing programs across events, email, and online channels. Skilled in developing clear, concise, and engaging content for targeted audiences, with strong exposure to technology, AI, and digital transformation themes through virtual labs, digital campaigns, and SEO/SEM-supported programs. Proven experience in marketing communication, media and industry engagement, and event execution, with a strong understanding of B2B marketing strategies, lead generation techniques, and data-driven, ROI-focused campaign optimization.

Comfortable using generative AI and AI-powered marketing tools to accelerate content creation, campaign ideation, audience research, and performance optimization. Global marketing communications experience across UK and US markets, covering campaigns, virtual events and customer programs.

Customer and Marketing Events - iCIMS - Hyderabad (US Market)

(2024-09 - 2026-03)

• Planned and executed customer and marketing events for the US market, partnering with US-based marketing and product teams to drive pipeline and engagement.
• Partnered with marketing and product teams to convert event opportunities into integrated marketing initiatives, combining digital promotion, content, and follow-up to drive pipeline.
• Designed event content and narratives aligned with technology and digital transformation themes, collaborating with subject matter experts to ensure relevance for B2B audiences.
• Planned and executed 360-degree event campaigns including email sequences, landing pages, social/digital promotion, and post-event nurture workflows.
• Monitored event engagement and performance metrics (registrations, attendance, engagement rates) and presented key insights and ROI to leadership.
• Used generative AI to brainstorm event themes, session titles and campaign angles aligned with technology and digital transformation narratives, helping accelerate concept development.
• Drafted initial versions of promotional emails, social copy and event FAQs with AI tools, then customized them for specific audiences and channels to ensure consistency and accuracy.
• Partnered AI-generated ideas with A/B testing to quickly test different subject lines and messaging variants, improving open and click-through rates over time.

Senior Marketing Analyst - Deloitte USI - Hyderabad (UK Market)

(2022-06 - 2024-09)

• Database management: Created and maintained standard protocols, materials, and tools to improve team efficiency in servicing clients and stakeholders.
• Established knowledge-management systems in Microsoft Teams and maintained other programme repositories.
• Research and analysis: Conducted secondary research, supported CRM activities, performed basic data analysis, and completed programme-related forms.
• Mailbox management: Managed day-to-day logistics for client programmes, answered FAQs, redirected queries, and provided status updates on registration responses.
• Scheduled meetings and calls with multiple stakeholders and monitored acceptances.
• Provided technical and logistical support for virtual labs.
• Attended lab planning sessions, built lab canvases, managed lab content, and assisted lab leads during live events.
• Supported programme leads with business-development activities, including lead generation.
• Supported the team lead with reporting, SOP development, and process documentation.
• Served as the point of contact for all programme activities.

Event Manager - American Express GBT - New Delhi

(2021-08 - 2022-06)

• Coordinated with client marketing teams to ensure events were integrated into broader marketing campaigns, supporting pre-event promotion and post-event follow-up.
• Provided creative and logistical input to enhance the event experience and support brand storytelling.
• Delivered end-to-end meeting and event planning services for a portfolio of corporate clients as part of integrated management solutions.
• Managed and nurtured client and vendor relationships to ensure high service quality, timely delivery, and repeat business.
• Created and managed event critical paths, tracking key internal and external milestones and dependencies.
• Sourced, negotiated, and contracted vendors and suppliers on behalf of clients, securing competitive rates and ensuring adherence to quality standards.
• Oversaw budgets throughout the event lifecycle, including negotiated, working, and final budgets, and ensured accuracy and timely reporting.
• Monitored event performance at multiple checkpoints and addressed issues proactively to ensure successful outcomes.
• Supported virtual labs and digital events using platforms such as ON24, Cvent, Zoom, Webex and 6Connex, managing session setup, content uploads and live event support.
• Leveraged AI-assisted tools to create draft event communications (invites, reminders, post-event thank-you emails) and streamline documentation, reducing manual writing time.

Marketing Communications Specialist - Nippon Data Systems (for Agilent Technologies India Pvt Ltd) - Mumbai

(2017-03 - 2021-08)

• Developed and executed B2B marketing communication strategies for India, aligning messaging with technology and digital transformation themes across campaigns, events, and digital channels.
• Crafted clear, concise, and engaging content (emails, landing pages, event invites, partner communications) tailored to targeted customer segments and channel partners.
• Ideated and supported 360-degree marketing campaigns for specific product and solution areas, combining email, digital assets, events, and sales enablement materials to drive awareness and lead generation.
• Partnered with global and EMEA marketing teams to localize tech and AI/digital narratives for the India market, ensuring alignment with global positioning.
• Planned and executed integrated campaigns around key industry events and webinars, coordinating invitations, content, and follow-up workflows to maximize event impact and lead capture.
• Supported digital-led campaigns including SEO/SEM and PPC initiatives, landing page optimization, and A/B tests to improve click-through, form-fill and engagement metrics.
• Used SAP, Spotfire, Google Data Studio and email platforms to track campaign performance, monitor funnel metrics, and report on ROI and optimization opportunities to stakeholders.
• Applied B2B marketing strategies and lead generation techniques to nurture prospects through campaigns, customer programs, and events, contributing to pipeline growth.
• Configured and managed virtual event environments (e.g., ON24, 6Connex, Cvent, Zoom, Webex and 6Connex) for webinars and digital campaigns, ensuring smooth attendee experience and data capture.
• Used generative AI tools to draft and refine email campaigns, landing page copy and event invitations, speeding up content production while maintaining brand tone and compliance.
• Leveraged AI-assisted keyword and topic research to align campaign messages with audience interests and search trends, improving relevance and engagement.

Post Graduate Diploma in Management (PGDM) - Marketing Management and International Business - IMT Ghaziabad (2016-08 - 2019-01)