Aanchal Vashisht

A passionate writer and constant learner with creative abilities that bring freshness even into banal and commonplace topics ▪ A budding voice-over actor with knowledge and skills of impressive voice modulation techniques, perfect diction, rhythm adaptation, and pauses ▪ Over 5 years of deep experience has endowed me with a variety of skills necessary for transforming a simple text into a conversion-friendly content ▪ My urge to grow professionally and intellectually fits me into all assignments requiring competitiveness and originality

Snr CONTENT WRITER AND EDITOR

Dec 2017 - Present

Xportsoft Technologies Pvt Ltd l Ambala Cantt

• Researching, planning, developing, and publishing white-hat SEO-rich content for websites and social media posts
• Editing and proofreading blogs and articles to check whether they meet appropriate style guide standards such as APA and CMS for better user readability and acceptance

  Writing content for blogs, how-to tutorials, PPTs, video scripts, press releases, social media posts, headlines, mobile app UI web screen and onboarding, mailers, product descriptions, academic notes, and so on for different types of industries such as IT,

  fashion, lifestyle, food, traveling, astrology, accounting, etc.

• Strategizing and creating compelling copies for Google Ads (PPC), social media ads and landing pages
• Coordinating with team members, web developers, and designers for strategizing and executing compelling designs that justify user-friendliness and increased customer interactions
• Creating content for print media such as flyers, brochures, hoardings, and banners

Short videos of narratives, poems, and singing fully edited with relevant bgm added to them

• Master of Arts (English)

  2011 ▪ Kurukshetra University, Kurukshetra

• Bachelor of Arts

  2009 ▪ Kurukshetra University, Kurukshetra

• Junior Diploma in Music

  2008 ▪ Satyug Darshan Sangeet Kala Kendra