Aanil Kuumar

Growth-focused marketing leader with 16+ years of experience building scalable lead-to-revenue engines across education, healthcare, and B2C sectors. Proven track record of delivering 100%+ lead growth, ₹10Cr+ PR value, and consistent ROI improvement through performance marketing, automation, and data-driven strategy. Specializes in transforming fragmented marketing ecosystems into predictable, high-conversion growth systems by combining digital channels, CRM automation, and analytics.

Digital Marketing & Communications Lead – Consultant at ARCH College of Design & Business (2026-01 – Present)

• Leading end-to-end digital growth and brand strategy, driving student acquisition across paid and organic channels
• Designing and executing campaigns across Google, Meta, and SEO with measurable funnel outcomes
• Strengthening brand positioning and storytelling to improve market visibility and engagement
• Managing full campaign lifecycle across internal teams and external agencies
• Driving webinars, outreach, and engagement initiatives to accelerate lead conversion and pipeline velocity

Head – Marketing & Communications at IIHMR Delhi (2023-01 – 2025-12)

• Built and scaled a full-funnel lead generation engine, increasing qualified leads by 124% within 12 months
• Improved marketing ROI by 40% through automation, attribution modelling, and performance optimisation
• Designed CRM-driven lead nurturing journeys, significantly improving conversion rates and lifecycle efficiency
• Led multi-channel acquisition strategy across SEO, SEM, paid media, and social platforms
• Strengthened PR and media outreach, enhancing brand authority and national visibility
• Managed cross-functional teams and agency partnerships to deliver consistent growth outcomes

Senior Manager – Marketing & Communications at IIHMR University, Jaipur (2014-01 – 2023-12)

• Drove 300% growth in website traffic through integrated SEO, SEM, and content strategies
• Delivered 27% YoY growth in admissions pipeline via data-driven marketing and funnel optimisation
• Generated ₹10 Cr+ PR value through strategic media partnerships and brand campaigns
• Built and scaled a comprehensive digital ecosystem — SEO, social, content, and marketing automation
• Implemented analytics dashboards and performance tracking to enable data-backed decision-making

Business Development Manager at SAG InfoTech Pvt. Ltd. (2013-01 – 2014-12)

• Executed SEO and SEM strategies to improve digital visibility and lead acquisition
• Optimised website performance and conversion rates through search marketing and A/B testing

Manager – Marketing at A. Wirre Enterprise (2011-01 – 2013-12)

• Led integrated marketing initiatives contributing to business growth and market expansion

MBA in Marketing & Human Resources – Vinayaka University

BA in Economics – University of Rajasthan