Aarna Luthra

Economics undergraduate (BSc Honours, Symbiosis School of Economics, 2023–27) with nearly one year of cumulative business development and market research experience across four internships. Proven track record in lead generation, donor conversion, supplier negotiation, and competitive intelligence. Adept at executing marketing and sales strategies end-to-end with measurable impact and zero hand-holding.

Seeking to bring analytical rigour and commercial instinct to Airkrit's Business Development Associate Internship program.

Business Development Intern - New Fancy Stores - Jamshedpur, Jharkhand

(2025-10)

• Led end-to-end supplier negotiations, achieving measurable procurement cost reductions that directly protected store margins — managed independently without supervision.
• Identified new customer segments through structured primary and secondary market research, directly informing the store's revenue growth and outreach strategy.
• Owned daily financial accounts, budget tracking, and expense reporting, building real accountability for numerical outcomes across a live retail environment.
• Managed the full customer lifecycle — acquisition through retention — gaining hands-on exposure to conversion mechanics in a high-footfall, fast-paced retail setting.

Market Research & Social Media Intern - Zenithindia - Remote

(2025-05 - 2025-06)

• Independently researched and produced intelligence reports on 28 companies across pharma, FMCG, infrastructure, and tech — delivered to client standard with no template or brief provided.
• Authored 20+ client-facing market analysis articles covering stock performance, macro trends, and sector outlooks, directly used in live client deliverables.
• Supported planning and execution of social media campaigns across Instagram, LinkedIn, and YouTube, building platform-specific content strategies aligned to business objectives.

Sales & Fundraising Intern - Pawzz Foundation - Remote

(2025-04 - 2025-05)

• Converted cold prospects into donors through tailored, empathy-driven pitches — consistently met conversion targets in a zero-tolerance performance environment.
• Developed donor outreach scripts from scratch, improving engagement and response rates across the campaign cycle.
• Practised structured objection handling and closing techniques, building commercial sales discipline under real performance pressure.

Operations & Educational Intern - Prim Rose Shiksha Sansthan - Remote

(2024-05 - 2024-06)

• Completed 240+ hours of field work — among the highest voluntary contributions in the intern cohort.
• Independently initiated and closed an institutional partnership with Reliance Foundation School for a mental health awareness programme — no oversight, end-to-end ownership.
• Delivered 3 live seminars to student audiences, demonstrating the ability to communicate complex ideas to diverse groups under real-world conditions.

BSc Economics (Honours) - Economics with Minor in Finance - Symbiosis School of Economics, Pune (2023-06 - 2027-06)

Higher Secondary Education - CBSE - Loyola School Jamshedpur (2021-04 - 2023-03)