Aashi Shanker
Product Designer | Enhancing User Journeys with Research-Driven & Intuitive Design
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About
Impact-driven Product Designer with 1+ year of experience creating conversion-focused digital experiences for live products. At Art of Puja, redesigned the e-commerce journey, contributing to +40% Add-to-Cart, +400% Completed Checkouts, and +74% Sessions. Skilled in Figma, UX strategy, design systems, responsive UI, prototyping, and AI-assisted workflows, with a focus on turning user needs into measurable product outcomes.
Experience
Product Designer at Art of Puja (2026-01 – Present)
Started as intern (Jan–Feb 2026); promoted to full-time within 2 months based on impact.
- Redesigned the e-commerce experience using UX heuristics and conversion-focused UX, driving +40% Add-to-Cart and +400% Completed Checkouts.
- Optimized navigation, product discovery, and mobile-first user flows, contributing to a +74% increase in sessions.
- Improved PDP hierarchy, product storytelling, trust signals, and checkout interactions to reduce friction across the purchase journey.
- Leveraged AI-assisted workflows for rapid ideation, visual exploration, content generation, and creative execution.
UI/UX Designer at Presecure Solution (2025-07 – 2025-12)
- Designed responsive and user-centered UI interfaces for 3+ digital products across web and mobile platforms.
- Delivered 20+ high-fidelity Figma screens with a consistent, documented design system—reducing design inconsistencies flagged in reviews by over 50%.
- Iterated on designs through mentor feedback loops, improving usability scores and alignment with product goals before each handoff.
- Collaborated with developers to ensure pixel-accurate implementation, reducing design-to-development revision cycles by approximately 35%.
Education
Bachelor of Science in Radiology And Imaging Technology – Noida International University (2021 – 2024)
