Aashrita Naik

Build and manage the brand's Instagram presence, growing followers to 1,500 within 3 months through consistent content strategy and audience engagement Conceptualize, shoot, and edit short-form video content (Reels) by personally modeling products and using Instagram editing tools to create engaging visual storytelling Manage community interactions including DMs, comments, and post-launch feedback

Marketing & Social Media Lead at BWH (2025-06 – Present)

• Manage the day-to-day operations of the brand, from product development to launch
• Source fabrics and work closely with suppliers and manufacturers to ensure quality, costing, and timely production
• Work on product design, sampling, and collection development based on market trends and customer preferences
• Create and manage social media content, including Reels, product shoots, and launch campaigns
• Plan, run, and optimize Meta ad campaigns, tracking key metrics such as ROAS, CTR, CPC, CPM, reach, conversions, and cost per purchase
• Coordinate with photographers, models, influencers, and other creative partners for photoshoots and marketing campaigns
• Manage Amazon marketplace operations, including product listings, catalogue management, A+ content, keywords, pricing, and inventory updates
• Analyze product costing, margins, and unit economics to support pricing decisions and improve profitability
• Develop pricing strategies by evaluating production costs, competitor pricing, and customer demand
• Track campaign performance, customer insights, and sales trends to identify opportunities to improve marketing effectiveness and business growth

CFA Level 1 in Finance – CFA Institute

Bachelors in Accounting and finance – KJ Somaiya college of science and commerce (2018 – 2021)

All India Senior Secondary Examination (AISSCE) – Kendriya Vidyalya IIT Powai

All India secondary school examination (AISSE) – Kendriya Vidyalaya IIT Powai