Aasif Khan

Accomplished Digital Marketing Specialist with years of progressive, hands-on experience across fintech, IT, and service-sector verticals. Holds deep technical mastery in Search Engine Optimization — spanning On-Page, Off-Page, Technical SEO, Geo SEO, and Local SEO — alongside full-funnel Paid Advertising (Google Ads: Search, Display & Remarketing; Facebook Ads; Instagram Ads), Google My Business (GMB) multi-location management, and AI-driven marketing automation. Proficient in architecting intelligent end-to-end marketing pipelines using n8n, Antigravity, Zapier, and Make to automate lead capture, nurturing, and reporting workflows at scale.

Google

Analytics 4 (GAIQ) Certified, with authoritative command of web analytics, KPI dashboards, and AI-powered SEO tools.

Consistently delivers quantifiable business impact: 300% GMB visibility growth, 25% PPC ROI improvement, 45% surge in WhatsApp leads, and Top 3–10 organic rankings across industries. Available for immediate joining.

Digital Marketing Specialist - Sparrowbytes Fintech Solution - Gurugram, Haryana

(2025-10)

Full-Time

• Architected and executed comprehensive full-funnel digital marketing strategies for fintech products — drove 30% organic traffic growth through On-Page, Off-Page, and Technical SEO, continuously monitored via Google Analytics 4 and Search Console.
• Managed end-to-end Google Ads campaigns (Search, Display, Remarketing) alongside Meta Ads (Facebook Ads & Instagram Ads) — achieved 25% ROI improvement through data-driven bid strategy, A/B creative testing, and precision audience retargeting.
• Designed and deployed AI-powered marketing automation pipelines using n8n and Zapier — integrated lead capture, CRM updates, email sequences, and campaign alert systems, improving overall efficiency by 20% and eliminating 8+ hours of manual work weekly.
• Implemented advanced Geo SEO strategies leveraging AI SEO tools for automated keyword gap analysis, real-time rank tracking, and content brief generation tailored to fintech audiences across targeted geographies.
• Orchestrated Social Media Optimization (SMO) and content calendar management across Facebook, Instagram, and LinkedIn — ensured cohesive brand alignment and coordinated cross-functional communication across departments.
• Developed AI-driven KPI reporting dashboards using Google Analytics 4 and Google Data Studio — enabled real-time campaign visibility and actionable, data-informed optimizations for all active campaigns.

Digital Marketing Executive - Ainosof Technology - Bhiwadi, Rajasthan

(2025-02 - 2025-09)

Full-Time

• Planned, launched, and continuously optimized Google Ads (Search, Display, Remarketing) and Meta Ads campaigns for IT and technology products — improved lead quality and conversion rates by 25% through rigorous audience segmentation and creative iteration.
• Managed multi-platform Social Media Optimization (SMO) across Facebook, Instagram, LinkedIn, and YouTube — developed structured content calendars that drove a 40% increase in audience engagement within three months.
• Executed comprehensive web analytics audits using Google Analytics 4 and Search Console, translating data insights into targeted SEO optimizations that improved organic traffic by 30%.
• Designed and implemented AI-driven marketing automation workflows using Make (Integromat) — automated email drip sequences, audience retargeting funnels, lead scoring pipelines, and performance reporting dashboards, reducing manual overhead significantly.
• Conducted in-depth keyword research, competitive landscape analysis, and strategic backlink acquisition for IT-sector clients, consolidating organic authority and search rankings across competitive SERPs.
• Collaborated with cross-functional teams including design, content, and product to maintain brand alignment and ensure unified messaging across all digital marketing channels.

Digital Marketing Intern - IIADM — Indian Institute of Advanced Digital Marketing - Delhi NCR

(2024-08 - 2025-01)

Internship

• Completed an intensive, industry-aligned training programme encompassing On-Page SEO, Off-Page SEO, Technical SEO, Geo SEO, Local SEO, Google Ads, Meta Ads, Google Analytics 4, and Social Media Marketing under the mentorship of senior digital marketing practitioners.
• Executed live PPC campaigns across Google Ads and Meta Ads platforms — increased lead generation by 25% through audience-first targeting strategies, compelling ad copy, and structured campaign architecture.
• Gained foundational and applied proficiency in AI SEO tools and marketing automation platforms including n8n and Antigravity — developed automated content optimization workflows and scheduled performance reporting pipelines as practicum projects.
• Performed keyword research, on-page optimizations, and structured link-building initiatives — improved organic traffic by 15% for assigned client projects within the internship period.
• Created and managed content calendars for social media platforms and email newsletter campaigns, ensuring consistent brand voice and audience-centric communication.
• Awarded the Advanced Digital Marketing Certification by IIADM upon successful completion of the programme — January 2025.

Bachelor of Computer Applications - BCA - Amity University Online (2025) Noida, Uttar Pradesh

12th Standard - MSD Senior Secondary School (2024 - 2025) Tauru, Haryana