Aastha Adhikari

Content Writer & Editor with 10+ years of experience across content strategy, editorial planning, market research, educational publishing and digital content. Currently working as Deputy General Manager - Strategy & Research, Content Editing at Primary Plus, leading research-led content planning, writing, editing, fact-checking and quality control across a multi-title publishing portfolio. Previously managed 6+ writers and editors and led 150+ market research reports annually.

Strong in long-form and short-form writing, editorial judgement, brand voice, SEO, audience-focused storytelling and cross-functional content delivery.

Deputy General Manager - Strategy & Research | Content Editing at Primary Plus (2026 – Present)

• Lead research, content strategy and editorial planning for a multi-title children's publishing portfolio, balancing audience relevance, learning value and publication objectives.
• Own end-to-end writing, editing, fact-checking and quality control across features, activities, profiles, knowledge content and magazine-led storytelling.
• Build monthly content plans, briefs and review cycles; coordinate with writers, designers, illustrators and editorial stakeholders to move content from concept to print-ready copy.
• Translate current affairs, science, mathematics, financial literacy, technology and real-world themes into clear, age-appropriate and engaging editorial content.
• Maintain British English, publication style, tone and accuracy standards while mentoring writers and strengthening consistency across titles.
• Use research and audience understanding to refine content concepts, strengthen reader engagement and support the broader editorial strategy.

Senior Content Writer & Editor at The Report Cube (2024 – 2026)

• Led end-to-end creation, editing and review of market research reports, PR articles, blogs, marketing collateral and digital content.
• Managed a team of 6+ writers and editors and oversaw the production of 150+ market research reports annually.
• Converted complex market data and analytical insights into clear, structured and reader-focused B2B content.
• Streamlined editorial workflows, reducing content turnaround time by 25% while maintaining quality and consistency.
• Partnered with research, marketing and sales teams on content strategy, brand voice, SEO and business-aligned messaging.

Content Editor & Writer - Team Lead at MarkNtel Advisors (2022 – 2024)

• Managed editorial development for children's books, encyclopaedias and activity books, from manuscript review through publication.
• Wrote and edited stories and knowledge-based content, ensuring clarity, factual accuracy, reader suitability and editorial consistency.
• Collaborated with authors, illustrators, designers and typesetters to deliver publication-ready books.

Publishing Editor at Zuriets Publishing (2021 – 2022)

• Edited academic books and educational content across subjects, with responsibility for fact-checking, proofreading and editorial validation.
• Coordinated with DTP and design teams to ensure layout accuracy, style consistency and final PDF quality.
• Contributed to blogs, articles, digital content and educational materials.

Assistant Editor & Writer at Weaverbird Interactive (Publishing) (2018 – 2021)

• Supported editorial production and contributed to educational and digital content across formats.
• Worked on writing, editing and quality checks while coordinating with internal publishing stakeholders.

English & Social Science Teacher at Modern Public School (2014 – 2018)

• Delivered English and Social Science lessons to primary-level students and created lesson plans and classroom activities aligned with learning outcomes.
• Built strong foundations in audience understanding, age-appropriate communication and educational storytelling.

Ghostwriter - Fiction Novel at Freelance

Project-based

• Developed plot structure, characters and narrative flow; delivered full manuscript drafts and revisions in line with publisher feedback and target audience requirements.

Master of Commerce – CCS University, Meerut (2017)

Bachelor of Commerce – CCS University, Meerut (2015)