Brand & Media Strategy Professional
Send a job offer directly to this candidate
Marketing and strategy professional with 3+ years of international experience across the UK, EMEA, and India, delivering integrated campaigns for premium global brands including Dyson, Enterprise Rent-A-Car, and Norwegian Cruise Line. Brings cross-functional expertise across brand strategy, campaign planning, performance marketing, consumer understanding, media execution, reporting, and budget governance. Experienced in translating business objectives into full-funnel marketing plans across Google Ads, Meta, programmatic, AV, OOH, partnerships, and sponsorships.
Proven record of driving measurable outcomes, including 4X organic growth and 10X paid social uplift, while supporting campaign planning and reporting across cumulative high-value multi-market budgets. Combines commercial discipline, strategic thinking, and executional rigour to support brand growth, launches, and marketing effectiveness.
Communications Executive | UM London, Omnicom Media Group (Ex- IPG Mediabrands) London, UK| May 2024 – Feb 2026 Led day-to-day integrated campaign delivery and stakeholder coordination for Dyson, Enterprise Rent-A-Car and Norwe-gian Cruise, working across specialist teams and media partners to deliver campaigns aligned with brand and business objectives. Managed full-funnel campaign activity across awareness, consideration, and conversion stages, supporting integrated marketing delivery across paid social, PPC, programmatic, AV, OOH, partnerships, sponsorships, and influencerled activity. Supported campaign planning, budget tracking, reporting, and delivery across cumulative high-value multi-market budgets exceeding £200M, helping ensure strong governance, delivery accuracy, and commercial discipline.
Delivered 8 major NPD launches across the UK, supporting large-scale campaign rollouts that exceeded 60%+ ATL and 45%+ digital KPI targets. Managed campaign finance workflows, including budget monitoring, billing coordination, spend validation, reconciliation support, and reporting accuracy. Prepared media plans, campaign reports, competitor reviews, and performance summaries, translating marketing and media data into actionable insights for internal stakeholders and clients.
Strategy and Marketing Executive | Iris Worldwide, Gurgaon, India| February 2021 – August 2022 Partnered with Account Directors and Senior Strategists to shape integrated marketing strategy, planning, and execution for Healthcare, FinTech, and FMCG clients. Delivered a 4X increase in organic performance and 10X uplift in paid social results for a healthcare client through audi-ence-led planning, targeted messaging, and campaign optimisation. Designed and implemented digital marketing strategies grounded in data, content direction, and budget optimisation to improve brand visibility, engagement, and business growth.
Conducted market research, competition analysis and performance analysis to identify growth opportunities, strengthen recommendations, and improve campaign effectiveness.
Employee of the Month (Oct 2021) for strong ownership and strategic contribution.
MSc International Business | University of Nottingham, Nottingham, UK | September 2022 – September 2023
Key Modules: International Business Environment, International Marketing & Business Strategy, Strategic Entrepreneurial Growth, Research Methods for Management Studies.
Enterprise-Rent-A-Car Business Challenge Project: Orchestrated a winning business strategy for Enterprise CarClub's new launch location, excelling in comprehensive research and persuasive presentation skills. Conducted in-depth analysis and research of various locations and marketing frameworks to devise an effective launch strategy, culminating in a winning presentation judged as the best among seven groups by a panel of academics and the enterprise marketing head.
Managing People Project: Identified and analysed a key people challenge within the organisation, applying relevant models and approaches to develop effective solutions. Effectively managed and led a team of 7, ensuring the timely com-pletion of project deliverables, culminating in a visually captivating presentation to a panel of academics.
BAMC – Media and Communication | Manipal Academy of Higher Education, Manipal, India |July 2017 – October 2020
Specialising in Advertising and Branding
