Aayushi Gangrade

E-commerce Operations professional with 2+ years of hands-on experience in campaign execution, SEO optimisation, and website performance analytics at Reliance Digital. Proven track record managing 200+ monthly campaigns with a 95%+ on-time launch rate and contributing to a platform generating avg 11-12 Cr in weekly revenue. Skilled in conversion rate optimisation (CRO), A/B testing strategy, UTM/ITM tracking, competitor benchmarking, and translating data insights into revenue outcomes.

Experienced with SAP Hybris CMS, Fynd Platform, Google Analytics 4, Looker Studio, Catalogue Cloud, ( HTML/CSS through AI tools)

E-commerce Operations Executive - Reliance Digital - Mumbai

(2024-01)

• Owned end-to-end execution of 200+ monthly on-site campaigns- banners, carousels, homepage takeovers, promotional strips, and landing pages across SAP Hybris CMS and Fynd Platform; maintained 95%+ on-time launch rate across all go-lives including high-stakes Festival of Electronics and Digital Discount Days sales events.
• Authored and deployed custom HTML/CSS enhancements -promotional strips, callout badges, carousel layouts, seo footer content-to elevate visual merchandising quality and maintain brand consistency.
• Drove conversion rate optimisation (CRO) by conducting node-level click and engagement analysis in Google Analytics 4 and Looker Studio; translated data into placement recommendations that improved high-value banner CTR by 15%.
• Implemented UTM/ITM link parameters across all campaign assets for accurate traffic attribution, source tracking - eliminating reporting blind spots and enabling data-driven A/B testing of campaign placements.
• Executed Python-based price scraping scripts to track competitor pricing across Croma in real time; delivered structured pricing reports to category teams, supporting competitive decisions.
• Directed SEO metadata optimisation for 2,000+ product and category pages -title tags, meta descriptions, canonical structures - contributing to measurable improvement in organic search discoverability and keyword rankings.
• Configured 15,000+ SKU attributes in Hybris Back Office and Product Cockpit-searchable flags, COD eligibility, shipping and pickup options, order limits,reducing product-level errors and improving conversion accuracy.
• Executed high-value pre-order campaigns (like Apple launches) end-to-end-launch flags, countdown timers, messaging, and full checkout flow validation to ensure zero transaction failures on launch day.

Branch Operations Intern - HDFC Limited - Jaipur

(2023-05 - 2023-06)

• Guided clients through loan eligibility checks, documentation, and application procedures, ensuring compliance with HDFC policies and RBI guidelines.
• Worked extensively on Oracle systems for loan processing, updating customer records, and tracking documentation, which streamlined workflows.

Master of Arts - Economics - Indira Gandhi National Open University (IGNOU) (2024-01)

PGDM - Marketing - IILM Academy of Higher Learning (2022-01 - 2024-01)

Bachelor of Arts - Kanoria PG Mahila Mahavidyalaya (2017-01 - 2020-01)