Aayushi Satyarthi

Mass Communication graduate from S.K. Somaiya specializing in Advertising with experience supporting digital campaigns, social media marketing, and brand communication. Skilled in content strategy, campaign coordination, and audience engagement across platforms. Passionate about building impactful brand narratives through creative and insight-driven marketing.

Social Media Marketing Support at THE MINIMALIST AD AGENCY (2024-12 – 2025-03)

• Shortlisted influencers for a book promotion campaign, aligning outreach with target audience
• Coordinated collaborations and managed content calendars for campaign rollout
• Curated Instagram feed and maintained visual consistency
• Tracked performance metrics and suggested improvements based on analytics

Campaign Support & Digital Content Coordinator at THE SMALL BIG IDEA - TSBI (2024-08 – Present)

• Assisted in campaign strategy and execution for brands including Evalive, Ashok Leyland, Sandu Pharmacy, and Zee TV.
• Supported promotional campaigns for Evalive's Enquire event and The Smashing Pumpkins India Concert 2025, coordinating content and campaign deliverables.
• Assisted in the launch campaign of "Pitch to Get Rich" on JioHotstar and contributed to the Ashok Leyland Diwali 2025 ad campaign.
• Supported end-to-end digital execution for Sandu Pharmacy, including the Sandu Vasa campaign and Blinkit collaboration campaign.
• Managed digital content for Zee TV show "Saru", contributing to growth from 15M to 21M reach in one month, while creating daily engagement posts.
• Contributed to digital coordination for Zee On The Go and supported promotional efforts for Zee Rishton Ka Mela (Dec 2025) and Zee Kutumb Awards (Mar 2026)
• Assisted in performance tracking and reporting, monitoring reach, engagement, and campaign insights to support optimization.

Class XII in Arts – D.A.V PUBLIC SCHOOL NEW PANVEL (2022)

Bachelor of Arts in Mass Communication & Journalism with a specialization in Advertising – S.K. Somaiya College (Somaiya Vidyavihar University) (2023 – 2025)