Abdul Aleem

Beauty & Personal Care (BPC) Category Management executive with 10+ years scaling Skincare, Haircare, Makeup, Fragrance, Suncare and Grooming portfolios across Retail (1P/Vendor Central), Marketplace (3P/Seller Central) and Quick-Commerce (dark-store) channels. Currently commands a $43M (INR 400 Cr) Beauty category P&L at Amazon India, capturing 35% of national Beauty GMV across 500+ brand partners and 27 direct/indirect reports. Deep expertise in Joint Business Planning (JBP), pricing elasticity, trade/MDF investment, assortment and demand planning, vendor negotiations, and KPI/WBR-MBR governance that drives GMV, conversion, and contribution-margin growth.

Track record of 0-to-1 category building, D2C beauty brand incubation, and prestige-to-mass portfolio balancing across India, GCC and global markets. Family permanently based in Bahrain; fully mobile for immediate GCC relocation and deployment.

Category Manager II – Beauty & Personal Care at Amazon India (2024-10 – 2026-04)

P&L owner of India's #1 Beauty & Personal Care portfolio across Retail (1P) and Marketplace (3P) channels — $43M, 500+ brand partners, 35% of national Beauty GMV

• Beauty Category P&L Ownership (1P + 3P + Quick-Commerce): Governed India's #1 Beauty & Personal Care (Skincare, Haircare, Makeup, Fragrance, Suncare, Grooming) portfolio worth $43M (INR 400 Cr) ARR, spanning Retail (1P/Vendor Central) and Marketplace (3P/Seller Central) channels, capturing 35% of national Beauty GMV across 500+ brand partners.
• Margin Expansion: Engineered 32% YoY revenue growth and expanded contribution margins in low-ASP, hyper-competitive Skincare and Haircare segments through surgical vendor negotiations and fee structure redesigns.
• Beauty Category Strategy & White-Space Mapping: Designed a 3-horizon category roadmap identifying underpenetrated microsegments (Suncare, K-Beauty, Men's Grooming) and prestige-to-mass assortment gaps, driving a +19% YoY portfolio volume uplift and +270 bps improvement in blended gross margin.
• Joint Business Planning (JBP) & Trade Investment: Negotiated commercial JBPs with 12 global beauty brand partners, restructuring co-funded (MDF/co-op) deal architecture to improve brand investment efficiency by 34% and increase per-account annual trade investment by 27%.
• Quick-Commerce (Q-Commerce) Assortment: Extended the Beauty & Personal Care category strategy into Amazon's quick-commerce/dark-store channel, curating fast-moving SKU assortments and hyperlocal demand-planning inputs to support rapid-delivery readiness for top-selling beauty and personal care items.
• Team Leadership & Governance: Commanded a high-velocity team of 25 Account Managers and 2 E-Commerce Managers across the Beauty portfolio. Implemented data-led weekly seller reviews and monthly P&L deep-dives (WBR/MBR) that drove a 23% KPI improvement and cut escalation rates by 41%.
• D2C Beauty Brand Scaling: Conceptualized a programmatic D2C onboarding playbook that scaled 8 homegrown beauty and personal care brands from INR 1M to INR 50M+ ARR within 18 months; framework later adopted corporate-wide across 3 separate Amazon India categories.
• Customer Satisfaction (CSAT): Delivered a 39% YoY CSAT improvement across the Beauty category via root-cause analysis (RCA) and SOP redesign across 3 chronic failure clusters, sustaining a record 91%+ CSAT for 6 consecutive quarters.

Category Manager I – Paid Account Management (Softlines) at Amazon India (2021-07 – 2024-09)

Built the commercial engine for Paid Account Management's Beauty & Softlines category team across Amazon's Retail (1P) and Marketplace (3P) platforms — 10–14 AMs, 300+ vendor accounts

• Commercial Engine Architecture: Built the foundational commercial framework for the Paid Account Management team, leading 10–14 Account Managers across 300+ strategic Beauty, Personal Care and Softlines vendor accounts.
• Inventory & Assortment Optimization: Generated INR 19M in incremental GMV by deploying predictive stock replenishment models across high-velocity Beauty and Personal Care SKU clusters, reducing out-of-stock (OOS) events by 38%.
• Seller Velocity & Seasonal Beauty Calendars: Achieved a +9% GMV per seller increase and +32% YoY seller revenue growth by constructing seasonal beauty selection calendars (festive, wedding, gifting) and co-developing high-impact promotional roadmaps.
• Contract Negotiation: Led high-stakes JBP negotiations with 30+ enterprise beauty and softlines accounts, securing INR 17M in incremental annual trade investment while protecting baseline partner NPS.
• Operational Agility: Slashed SKU time-to-live (TTL) from 11 days to 6 days by automating bottlenecks between logistics, catalogue, and marketing operations, accelerating early-stage sponsored launch rankings for new beauty product introductions.
• Global Scalability: Selected to spearhead the Global Paid AM program rollout from international markets (China, Japan, USA) to India; designed the CX feedback loop and escalation matrix adopted across the global division.

Cluster Sales Manager at PhonePe India Pvt. Ltd. (2020-03 – 2021-06)

Owned merchant acquisition and revenue growth across 8 high-density Delhi NCR clusters during PhonePe's hypergrowth phase

• GTM & Merchant Acquisition: Spearheaded offline merchant acquisition across 8 high-density Delhi NCR clusters during a hypergrowth phase, expanding the merchant base by 63% in 14 months (2.1x the regional benchmark).
• Market Share Capture: Managed 17 Account Managers to onboard 5,000+ SMEs, contributing to 17% of total digital transaction volume in the Delhi NCR region.
• Digital Engagement: Boosted platform stickiness by 27% and merchant retention by 14% through data-led deployment of digital engagement tools and regional reward architectures.

Regional Sales Lead at Uber Inc. (UberEATS – FoodTech) (2018-02 – 2020-01)

Built Uber Eats' restaurant partner supply from zero across 5 new cities, onboarding 1,700+ active partners in 24 months

• 0-to-1 Market Expansion: Built the regional restaurant partner supply network from zero across 5 new cities, onboarding 1,700+ active restaurant partners within an 18-month window.
• Enterprise Partnerships: Secured enterprise-level contracts with top-tier national and regional restaurant chains, generating a 28% overall sales uplift and expanding city-level GMV by 19%.
• Process Standardization: Reduced merchant onboarding turnaround time (TAT) by 22% by deploying automated documentation workflows and cluster-level operational standardizations.

Assistant Sales Manager at Jaro Institute of Management (2016-02 – 2018-02)

B2B enterprise sales, corporate learning solutions, and account management

• Revenue: Contributed INR 22M+ in incremental B2B revenue (13% revenue uplift) through bespoke corporate learning solutions for 15+ enterprise accounts.
• Lead Generation: Executed 48+ corporate workshops targeting HR and L&D decision-makers; drove 21% YoY lead growth and closed 15+ key enterprise accounts.
• Sales Productivity: Improved lead-to-conversion rate by 14% through CRM-tracked pipeline management and structured follow-up cadences.

Master of Business Administration (MBA) in Marketing & International Business – Indraprastha University (2014 – 2016)

Bachelor of Science (B.Sc.) in Computer Science – University of Delhi (2011 – 2014)