Abdul Khader

Senior B2B Product Marketing & GTM Leader with 13+ years of experience driving product positioning, GTM strategy, Product launches, sales enablement, ABM and demand generation across enterprise and SaaS businesses. Experienced in translating customer and market insights into differentiated messaging, sales enablement, integrated campaigns, and measurable pipeline impact across global markets.

Global Integrated Marketing Consultant | GTM, ABM & Digital Marketing at CONDUENT (Erstwhile Xerox Business Services) (2023-03 – Present)

• Lead GTM strategy and integrated marketing programs across B2B enterprise markets, driving demand, engagement and pipeline across global markets.
• Own ABM strategy and execution, partnering with Sales to identify high-value accounts and develop personalized, multi-channel engagement programs.
• Manage performance marketing across Google, LinkedIn, Microsoft/Bing, and Meta, optimizing audience targeting, budget allocation, creative and campaign performance.
• Influenced $340M+ in sales pipeline and unlocked 50+ qualified opportunities through integrated GTM and ABM programs.
• Delivered 1.2% CTR, $6 CPC, and $11 CPM across paid media campaigns, using performance insights to optimize targeting and spend.
• Build Power BI and Microsoft Fabric dashboards to track full-funnel conversion metrics and campaign impact, enabling data-driven investment decisions.

Product Marketing Manager – Treasury SaaS at HIGH RADIUS ($3.5B FinTech SaaS Provider, USA) (2021-09 – 2022-12)

• Owned Product Marketing for Treasury solutions, including Cash Forecasting and Cash Management.
• Architected GTM strategy, positioning, messaging and international product launches across North America, Europe, and the UK, driving a 15% lift in user adoption and 7% revenue growth within six months.
• Defined ICPs, buyer personas, value propositions and pain-point messaging to strengthen differentiation and Sales enablement.
• Led integrated demand generation across SEO, SEM, email, paid social, and events, increasing qualified lead generation by 7%.
• Created sales decks, competitive battlecards and product marketing content, improving customer engagement and conversion velocity by 30%.
• Partnered with Product, Sales, and executive leadership to align product roadmaps with market demand and customer needs.

Global Brand & Product Marketing Manager at CONDUENT (Erstwhile Xerox Business Services) (2019-09 – 2021-09)

• Led 360-degree integrated GTM and demand generation campaigns across email, PR, thought leadership and digital media for business process and customer experience solutions.
• Generated 275 MQLs and 106 SQLs within seven months, collaborating with Senior Directors to optimize lead-flow handoffs and conversion velocity.
• Partnered with enterprise Sales teams to design targeted ABM strategies and expand account penetration across high-value commercial prospects.
• Analyzed multi-channel marketing performance data to derive actionable insights, optimize campaign ROI and guide growth strategy.

Product Marketing Manager at PRAMATI TECHNOLOGIES PRIVATE LIMITED (2012-08 – 2019-09)

• Developed and executed GTM strategies, product positioning, messaging and differentiated value propositions, increasing sales conversions by 30%.
• Generated 100+ qualified leads and helped secure a major global food & beverage customer for Chatbots, RAF Platform and customer engagement solutions, contributing to $2M in incremental revenue.
• Conducted market research, competitive intelligence, customer segmentation and buyer analysis to identify high-value opportunities and refine product positioning.
• Led integrated marketing programs across SEO, SEM, email, events, social and content, improving campaign ROI by 20%.
• Created product narratives, sales presentations and competitive battlecards to strengthen Sales enablement and improve customer conversations.

Risk Analyst Intern at Amazon (2011-05 – 2011-11)

• Analyzed transactional data patterns for Amazon.com and Amazon.co.uk, identifying security anomalies to protect high-risk accounts against phishing and bot attacks.

Management Trainee at Victory Electricals Ltd. (2010-09 – 2011-05)

• Coordinated domestic and international marketing initiatives for industry partnerships and collaborated with CRM teams to optimize lead capture workflows.

MBA in Marketing & Finance

B.Tech in Electronics & Communication Engineering