Global Integrated Marketing Consultant | GTM, ABM & Digital Marketing at CONDUENT (Erstwhile Xerox Business Services) (2023-03 – Present)
- Lead GTM strategy and integrated marketing programs across B2B enterprise markets, driving demand, engagement and pipeline across global markets.
- Own ABM strategy and execution, partnering with Sales to identify high-value accounts and develop personalized, multi-channel engagement programs.
- Manage performance marketing across Google, LinkedIn, Microsoft/Bing, and Meta, optimizing audience targeting, budget allocation, creative and campaign performance.
- Influenced $340M+ in sales pipeline and unlocked 50+ qualified opportunities through integrated GTM and ABM programs.
- Delivered 1.2% CTR, $6 CPC, and $11 CPM across paid media campaigns, using performance insights to optimize targeting and spend.
- Build Power BI and Microsoft Fabric dashboards to track full-funnel conversion metrics and campaign impact, enabling data-driven investment decisions.
Product Marketing Manager – Treasury SaaS at HIGH RADIUS ($3.5B FinTech SaaS Provider, USA) (2021-09 – 2022-12)
- Owned Product Marketing for Treasury solutions, including Cash Forecasting and Cash Management.
- Architected GTM strategy, positioning, messaging and international product launches across North America, Europe, and the UK, driving a 15% lift in user adoption and 7% revenue growth within six months.
- Defined ICPs, buyer personas, value propositions and pain-point messaging to strengthen differentiation and Sales enablement.
- Led integrated demand generation across SEO, SEM, email, paid social, and events, increasing qualified lead generation by 7%.
- Created sales decks, competitive battlecards and product marketing content, improving customer engagement and conversion velocity by 30%.
- Partnered with Product, Sales, and executive leadership to align product roadmaps with market demand and customer needs.
Global Brand & Product Marketing Manager at CONDUENT (Erstwhile Xerox Business Services) (2019-09 – 2021-09)
- Led 360-degree integrated GTM and demand generation campaigns across email, PR, thought leadership and digital media for business process and customer experience solutions.
- Generated 275 MQLs and 106 SQLs within seven months, collaborating with Senior Directors to optimize lead-flow handoffs and conversion velocity.
- Partnered with enterprise Sales teams to design targeted ABM strategies and expand account penetration across high-value commercial prospects.
- Analyzed multi-channel marketing performance data to derive actionable insights, optimize campaign ROI and guide growth strategy.
Product Marketing Manager at PRAMATI TECHNOLOGIES PRIVATE LIMITED (2012-08 – 2019-09)
- Developed and executed GTM strategies, product positioning, messaging and differentiated value propositions, increasing sales conversions by 30%.
- Generated 100+ qualified leads and helped secure a major global food & beverage customer for Chatbots, RAF Platform and customer engagement solutions, contributing to $2M in incremental revenue.
- Conducted market research, competitive intelligence, customer segmentation and buyer analysis to identify high-value opportunities and refine product positioning.
- Led integrated marketing programs across SEO, SEM, email, events, social and content, improving campaign ROI by 20%.
- Created product narratives, sales presentations and competitive battlecards to strengthen Sales enablement and improve customer conversations.
Risk Analyst Intern at Amazon (2011-05 – 2011-11)
- Analyzed transactional data patterns for Amazon.com and Amazon.co.uk, identifying security anomalies to protect high-risk accounts against phishing and bot attacks.
Management Trainee at Victory Electricals Ltd. (2010-09 – 2011-05)
- Coordinated domestic and international marketing initiatives for industry partnerships and collaborated with CRM teams to optimize lead capture workflows.
