Abha Bhatia

Senior Publishing and Graphic Design Specialist with over 20 years' experience leading creative projects across publishing, branding, and marketing. Skilled in book cover design, editorial coordination, and visual storytelling, with a strong track record of managing high-volume production workflows. Experienced team leader skilled at managing multiple publishing timelines, delivers commercially effective creative solutions, and aligns design work with brand and market goals.

Consulting - Graphic Designer at Wiley India (2016-06 – Present)

• Design and Visualization: Create high-quality book covers, eBook covers, CD cases, brochures, logos, business cards, posters, and catalogues.
• Corporate Design Compliance: Adhere to corporate design guidelines and global image standards for branding materials.
• Team Leadership and Mentorship: Guide and mentor new team members to foster skill development.
• Project Management: Manage multiple projects simultaneously, ensuring deadlines and high-quality standards are met.
• Editorial Coordination: Collaborate with editors for international series, ensuring seamless integration of design with editorial content.
• Brand Innovation: Implement innovative strategies to enhance branding and launch new series.
• High-Volume Design Production: Produce high volumes of design and artwork within tight schedules.
• Project Oversight: Oversee daily progress of ongoing projects, ensuring organization and timeline adherence.
• Creative Asset Management: Maintain comprehensive files for all creative assets for efficient record-keeping.
• Editorial and Design Collaboration: Coordinate closely with the editorial department to ensure alignment between design and content for ongoing projects.
• Quality Assurance: Review and finalize artwork for printing, ensuring accuracy and quality.

Graphic Designer at Freelance (2014-08 – 2016-05)

• Design and Visualization: Developed a wide range of visual materials including brochures, advertisements (online & print), mailers, book covers, logos, business cards, leaflets, posters, magazines, prospectuses, corporate catalogues, and coffee table books.
• Client Collaboration: Partnered with notable companies such as SHRM, Global Act, EFGH, and Sultan Chand & Sons, delivering tailored design solutions that met their branding and marketing needs.

Head Graphic Designer at Excel Books Private Limited (1998-10 – 2014-07)

• Design and Visualization: Led the design of a diverse range of materials, including book covers, eBook covers, CD cases, brochures, logos, business cards, newsletters, leaflets, ads, posters, magazines, prospectuses, corporate catalogues, and coffee table books.
• Team Leadership and Supervision: Supervised and mentored design staff, overseeing project execution and providing performance reports to executives for appraisal.
• Project Management: Managed and updated multiple ongoing projects daily, ensuring timely delivery and adherence to high-quality standards.
• Marketing Coordination: Coordinated with marketing executives to develop and refine promotional materials, enhancing the effectiveness of marketing campaigns.
• Client Liaison: Worked closely with authors and universities to finalize cover designs and other project details, ensuring client satisfaction and alignment with their vision.
• Social Media Management: Maintained and updated company social media profiles on platforms such as Facebook, Twitter, and LinkedIn, supporting brand visibility and engagement.
• Artwork Preparation: Prepared final artwork for printing, ensuring accuracy and quality in all print-ready materials.
• Deadline Management: Ensured all projects met deadlines while maintaining the highest quality standards.
• Creative Asset Management: Created and maintained organized files for all creative assets, including art materials and fonts, for efficient record-keeping and referencing.

Instructor at Priyadarshini Multimedia Training Centre (1996-09 – 1998-09)

Conducted classes for the courses of Graphic Designing, Desktop Publishing, Fashion Designing

Master of Arts in History – Annamalai University

Bachelor of Arts in Honours – University of Delhi

Diploma in Fashion Designing – International Women Polytechnic

Diploma in Computer Aided Fashion Designing – Priyadarshini Multimedia Training Centre

Schooling – Delhi Public School