Abha Kiran

Social Media Marketing professional with 3+ years of experience managing social accounts for FMCG, food, skincare, and lifestyle brands. Expertise in conceptualizing and executing end-to-end social media campaigns, creator partnerships, and brand activations to drive awareness and business growth. Proven ability to analyse performance metrics to optimize reach, engagement, conversions, and campaign ROI.

Creative, insight-driven marketer with strong business acumen and a deep understanding of consumer trends.

SOCIAL MEDIA MANAGER at Rama Vision Limited (2025-01 – 2026-04)

• Managed social media strategy and content execution for 4 international brands across skincare, food, and personal care categories
• Led creator collaborations, campaign planning, and digital content across Instagram, Meta, YouTube, and digital platforms
• Executed 10+ social media and experiential campaigns including product launches, influencer activations, and brand events
• Managed end-to-end campaign execution including content, creator coordination, event planning, branding, and stakeholder management
• Oversaw account management, campaign timelines, and cross-functional coordination across multiple brand portfolios
• Tracked campaign performance and audience insights to optimize engagement and brand visibility
• Executed campaigns for Mustela, NONGSHIM, Real Thai, and Trisa across digital and on-ground platforms
• Led major brand activations including Father's Day Golf Event, Monsoon Mingle, Toomba Launch, Creator Resort Trip, and Aahara Exhibition
• Managed creator-led campaigns, product launches, and experiential events driving audience engagement and brand awareness

Senior Communication Executive at Hindustan Unilever (2023-11 – 2024-07)

• Managed internal communication, content creation, and campaign messaging for brands including Horlicks and Boost
• Created content for newsletters, Yammer, videos, and digital platforms across Functional Nutrition, Nutrition, and Ice Cream categories
• Developed strategic messaging and communication campaigns for key business initiatives and awareness programs
• Collaborated with internal teams, agencies, and global stakeholders to deliver India-specific communication assets
• Supported corporate communication campaigns, town halls, and employee engagement initiatives
• Managed stakeholder coordination, partnerships, and internal communication activities to improve employee engagement and organizational alignment

Social Media & Content Manager at Dhunki (2023-04 – 2023-09)

• Managed social media and digital platforms, driving brand visibility, audience engagement, and online community growth
• Created and executed content strategies, event promotions, and trend-led campaigns to increase engagement and boost sales
• Monitored social listening, audience sentiment, and community engagement across digital channels
• Developed viral content campaigns that improved business performance during low-sales periods
• Managed artist partnerships and collaborations with domestic and international performers across multiple genres
• Collaborated with marketing, operations, designers, and creative teams to execute integrated campaigns and content initiatives

Marketing and Brand Communication at Niramayasoul (2022-02 – 2022-12)

• Led marketing and brand communication initiatives to increase brand awareness through offline and digital campaigns
• Managed investor communication and founder coordination during pre-seed and seed fundraising initiatives
• Developed marketing strategies, budget planning, and market analysis to optimize campaign performance
• Planned and executed brand events, promotional activations, and communication campaigns
• Created marketing assets including ad scripts, brochures, media kits, banners, and promotional content to support brand and PR initiatives

Masters in Media and Communication Studies – CHRIST UNIVERSITY (2019 – 2021)

Bachelors in Journalism and Mass Communication – SHRI VENKATESHWARA UNIVERSITY (2015 – 2018)