Abhay Avadhani

Engineered as a printing and packaging technologist, repurposed as the editor.

What survived the conversion: a structured, specs-first approach to content, now applied to magazine pages + any form of content across all mediums. Runs on curiosity, deadlines, and the occasional live mic.

Standout spec: writes, manages, hosts and shoots video including podcasts, short-form, reels — super adaptable.

Managing Editor - What Packaging Magazine (Haymarket India) - Mumbai, India

(2022-08)

Runs the title end-to-end — ideation to final print — and leads a five-person editorial team.

• Breaking news, mergers and acquisitions, factory expansions, policy shifts — if it moved in packaging, it got filed
• Sat across the table from MDs and CEOs, then turned it into copy they'd still approve of
• Flat plan, page weightage, InDesign layout, final copy-edit — the whole print stack, solo-steered
• 45,000 inboxes, three times a week, and they keep opening it
• Writes, shoots, hosts and edits — podcasts, short-form video, reels, audiocasts, the works
• Seven interviews at Interpack, one man playing producer, curator, and interviewer at once
• Hosts Leaders and Legends — the kind of event where the mic doesn't get put down
• Turned personal contacts into actual print subscribers
• Constantly bringing in qualified advertising leads through personal contacts — the sales team turned one into an ad from Innovative Automation Products
• Mentors the team on working faster, not just harder

Content Writer - Fynd (Shopsense Retail Technologies)

(2024-09 - 2025-08)

• Web and landing pages, Google Ads pages, security pages — built to convert, not just exist
• SEO-first writing on the retail space, plus case studies that made partner brands look good
• Monthly newsletters, year-wrap eMailers, and campaigns run through Mailmodo
• Decks that shift tone per client — never one-size-fits-all

B.E. - Printing and Packaging Technology - SIES Graduate School of Technology, University of Mumbai (2019 - 2022)

Diploma - Mechanical Engineering - Fr Agnel Polytechnic (2016 - 2019)