Abhay Rawat

SEO Specialist with hands-on expertise in Technical SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) securing AI-cited brand answers in Google AI Overviews, ChatGPT, Bing Copilot, and Perplexity. Delivered 40%+ organic traffic growth for healthcare, travel, and tech clients through structured data (JSON-LD), E-E-A-T content strategy, and featured snippet targeting. Owner of TechTodays.net as a live GEO/AEO case study.

Secondary expertise in Google Ads, Meta Ads, and GA4.

Digital Marketing Executive — SEO & AI Search at TheSeoByte (2026-01 – Present)

• Sustained first-page rankings for 8+ client websites; grew combined organic traffic 40% in 6 months via on-page SEO, technical audits, and Core Web Vitals improvement (LCP & CLS).
• Deployed FAQ, HowTo & Article Schema (JSON-LD); resolved 50+ crawl errors using Screaming Frog — increasing rich result appearances by 35% and PAA capture rate by 28%.
• Executed GEO strategy securing brand citations in Google AI Overviews, ChatGPT & Bing Copilot — optimising for entity recognition, semantic relevance, and LLM citation eligibility.
• Managed Google Ads & Meta Ads for Simplilearn Capstone projects achieved avg. ROAS 3.5× through audience segmentation and A/B-tested ad copy. [Secondary]

B.Sc. in Science – Dr. Bhimrao Ambedkar University, Govt. Degree College Kursanda, Sadabad (2021 – 2023)