Senior Manager, Ecommerce - Cilicant Pvt. Ltd.
(2024-12)
Own P&L for a ~₹4 Cr ecommerce business (target ₹6 Cr) across Amazon, Flipkart, Quick Commerce, D2C, and UAE exports; lead an 8-member team, reporting to the Managing Director/Founder.
- Revenue Growth: Scaled ecommerce revenue from ₹1.89 Cr to ₹3.85 Cr (100% YoY) through marketplace expansion, pricing, and channel diversification, while driving the company's shift from a predominantly B2B business toward B2C.
- Marketplace Management: Manage both Amazon Vendor Central and Seller Central (~80% of revenue); oversee an advertising agency running Sponsored Products, Brands, and Display, with a monthly budget of ₹12–15 lakh, tracking TACOS, ROAS, and new-to-brand metrics weekly.
- Advertising Optimization: Reduced Amazon ACOS from 50% to 35% by re-prioritizing ad spend toward the top 20 ASINs by revenue contribution.
- International Expansion: Led international expansion into the UAE via an Amazon SPN 3P partner - identified the distributor, marketplace, and pricing — building export revenue to ~₹1.4 Cr annually.
- Quick Commerce Launch: Launched and scaled Quick Commerce presence on Blinkit and Zepto, owning ~30% of commercial planning jointly with Sales, including sampling campaigns and advertising (Recommendation Ads, Sponsored Products, Brand Spotlight, Product Display Ads).
- Product Launch: Led the launch of Davsorb, the company's first B2C product, with two further launches (hanger-based and tin-based moisture absorbers) in the pipeline; use Helium 10 and Jungle Scout for competitor benchmarking and pricing/pack-size decisions.
- Influencer Marketing: Drove Instagram & YouTube influencer campaigns for Davsorb to build B2C awareness cost-effectively.
- D2C Strategy: Contribute to the company's Shopify based D2C roadmap (shared inputs on landing pages, BxGy offers, and subscriptions).
Account Manager, Women's Ethnic & Western Wear - AJIO (Reliance Retail)
(2022-08 - 2024-11)
Owned commercial performance for a ₹180+ Cr portfolio spanning 50+ brands and 1,500+ SKUs across women's ethnic wear and western wear (dresses, co-ord sets, tops).
- Revenue Growth: Delivered 30% YoY growth (₹140 Cr → ₹180+ Cr) through category strategy, assortment expansion, and pricing optimization.
- Brand Liaison: Served as the primary liaison between 50+ fashion brands and the AJIO platform, building trusted partner relationships and acting as the single escalation point for cataloging, payment, and operational issues.
- Joint Business Planning: Built and executed seasonal Joint Business Plans (JBPs) with brand partners, curating assortment by category, price point, and style while ensuring timely onboarding of new collections in line with platform demand.
- Marketing & Visibility: Partnered with marketing teams on campaigns, banners, and exclusive launches to drive brand visibility, and tracked GMV, sell-through, and ASP to guide pricing and consumer engagement recommendations.
- Commercial Negotiation: Led Monthly Business Reviews with the top 15–20 brands and negotiated commercial terms - including raising marketing contribution for Fashor (2%→4% of sales) and Berrylicious (2%→5% of sales) — and grew the Fashor relationship into the portfolio's largest at ~₹50 Cr.
- Marketing Investment: Managed ~₹5 Cr in annual brand marketing investment (avg. 3% of sales per brand); planned event-specific pricing and incremental marketing spend for AJIO All Star Sale and Big Bold Sale.
- Assortment Growth: Drove a 29% YoY increase in product styles, with 35% of the increase from new-season launches; facilitated brand coupon campaigns in coordination with the AJIO marketing team.
- Returns Management: Monitored return rates and shared root-cause data with brand partners to drive reductions; traveled to vendor hubs (Surat, Jaipur, Delhi) roughly every 6 months for sourcing and relationship reviews.
- Team Mentorship: Mentored newly onboarded Assistant Managers on marketplace operations and business review processes.
Manager, Ecommerce (USA) - Himatsingka Seide Ltd.
(2020-07 - 2022-08)
Managed the North America ecommerce business for Calvin Klein Home, Tommy Hilfiger Home, and Kate Spade New York across Amazon Vendor Central, Seller Central, and Wayfair - Bed & Bath category, 500+ SKUs - working directly with PVH Group brand teams; led 2 Management Trainees.
- Revenue Growth: Grew revenue from US$0.9M to US$2.5M (190% growth) through assortment, forecasting, and marketplace optimization.
- Inventory & Fulfillment: Improved inventory availability from 30% to 61% and eliminated late shipments (50% → 0%), strengthening account health metrics.
- Advertising Strategy: Owned advertising strategy while maintaining ~15% ACOS; managed Amazon Vine, Coupons, Lightning Deals, and Prime Day participation.
- Demand Forecasting: Owned demand forecasting and replenishment for 500+ SKUs using SAP; built Premium A+ Content, Enhanced Brand Content, Brand Stores, and marketplace SEO.
- Career Progression: Promoted from Deputy Manager to Manager in recognition of business performance.
Manager, Ecommerce - Richfeel Health & Beauty Pvt. Ltd.
(2019-05 - 2020-07)
Led ecommerce for the FMCG division (~80 SKUs) across Amazon, Flipkart, Myntra, Nykaa, 1mg, Purple, and Seniority, plus the brand's WooCommerce D2C site.
- Marketplace Growth: Grew monthly marketplace revenue from ₹24 lakh to ₹45 lakh (~85% increase) through pricing, bundling, and promotional planning; more than doubled average order value.
- D2C Growth: Grew D2C revenue from ₹1 lakh to ₹8–9 lakh per month, improving conversion by an estimated 20–25% through collections, bundles, BxGy offers, and subscription plans; managed advertising through a 3P agency.
Manager, Marketplace Management - OnlineBecho India Pvt. Ltd.
(2019-01 - 2019-05)
- Marketplace Operations: Managed multi-brand marketplace operations for IT Luggage, Shama Perfumes, Gym Garage, Onelife, and Kord Store Jewelry — vendor onboarding, marketplace registration, pricing, cataloging, ad campaigns, and photoshoots.
Manager, Online Sales - Hardtrac Computers Pvt. Ltd.
(2018-04 - 2018-12)
- P&L Ownership: Owned P&L and drove online sales for six brands (Milton, Kent, Wonderchef, Spherehot, Cello, Pureit) across Amazon, Flipkart, Snapdeal, Paytm Mall, and Pepperfry.
- Team Leadership: Led a 6-member team; grew monthly revenue from ₹5 lakh (Aug '18) to ₹75 lakh (Oct '18) through stock refill, product selection, and marketing decisions.
Ecommerce Consultant - Gemcolorz LLC, USA
(2016-04 - 2018-02)
- Ecommerce Operations: Led ecommerce operations for the brand - listings, pricing, inventory, promotions & social media marketing.
- Sales Growth: Grew sales 20% YoY (2017 vs. 2016) and expanded active sales channels by 133%.
