Abhi Udr

Creative Production and Operations Leader with extensive experience across fashion and e-commerce photography, studio and shoot management, AI-assisted content production, production and post-production management, quality management and high-volume creative operations. Hands-on photography experience spanning on-model fashion, packshot/product, jewellery, furniture and campaign photography, combined with proven experience managing production teams, studio workflows, shoots, post-production and large-scale content programs. Currently leading AI and creative production workflows, with responsibility for team management, project management, production planning, resource allocation, workflow optimization, quality standards and end-to-end delivery across fashion and e-commerce content.

Experienced in managing both traditional photography production and AI-generated/AI-assisted content workflows, integrating emerging technologies with established studio and post-production processes to improve scalability, efficiency and content quality. Strong understanding of fashion imagery, e-commerce visual content, studio operations, digital-first production, visual quality and brand consistency, with experience building scalable workflows and supporting international creative programs across APAC and EMEA.

Senior Producer – AI & E-commerce Production Operations at DIFFUSELY (2023-06 – 2026-08)

• Lead end-to-end AI-driven and e-commerce content production for fashion imagery, studio photography and AI-generated video assets.
• Manage daily studio operations, production planning, resource allocation, project tracking and delivery across photography, AI generation, post-production and quality review.
• Coordinate photographers, stylists, production and quality teams across multiple projects, balancing workload, priorities, quality and delivery requirements.
• Develop production guidelines, SOPs and quality standards aligned with client requirements, brand expectations and e-commerce standards.
• Review and approve final studio and AI-generated assets, identify quality limitations, incorporate client feedback and drive corrective workflows before delivery.
• Drive AI-assisted and studio workflow improvements to improve scalability, consistency and turnaround time.
• Designed and implemented an automated production tracking and reporting system providing visibility into KPI, SLA, resource utilisation and project health.
• Mentor creative, production, AI and quality team members, while coordinating weekly reviews with clients, vendors and studio teams to address quality, feedback and delivery requirements.

Quality Expert at MEERO (2022-09 – 2023-01)

• Served as final quality approval authority for photographer and videographer onboarding across global production programs.
• Reviewed photographer and videographer portfolios, technical capabilities and equipment to assess suitability and approve participation in photography and video projects.
• Developed and maintained client-specific photography guidelines, quality standards and equipment requirements to ensure production readiness.
• Conducted quality calibration, training and coaching to align photographers with project requirements and maintain consistent visual standards.
• Partnered with Production, Operations and Business teams to evaluate quality requirements, resolve issues and implement improvements across production programs.

Senior Producer / Production Expert at MEERO (2020-10 – 2022-09)

• Led international e-commerce photography and video production programs across APAC and EMEA, including Foodpanda Malaysia, Uber Eats programs across Thailand, Malaysia, Taiwan and Japan, and projects in the UK and Japan.
• Managed a 15-member production team, including 4 Producers, while coordinating with 40+ post-production specialists and team leads across multiple production programs.
• Managed end-to-end production planning, workload allocation, resource utilisation, forecasting and capacity planning based on business demand.
• Monitored SLA, KPI and production performance to improve productivity, quality, delivery and operational efficiency.
• Coordinated Production, Post-Production, Business Operations, Support and Vendor teams to resolve escalations, address client requirements and optimise production workflows.
• Managed production volumes exceeding 50,000 assets per month and achieved 200% margin generation for three consecutive months against an 80% target.

Studio Manager & Head Photographer at Aspire Studio Pvt. Ltd.

Hands-on photography and studio production experience across e-commerce, commercial and product photography, including:

• On-model / fashion e-commerce shoots for apparel and fashion products.
• Packshot and product photography for e-commerce product presentation.
• Jewellery and furniture photography with focus on product detail and visual accuracy.
• Campaign and commercial shoots for brand and marketing content.
• Hands-on experience with studio setup, lighting, camera operation, product positioning, model coordination and shoot execution.
• Experience working with models, styling and production requirements to achieve consistent commercial imagery.
• Understanding of composition, lighting, colour, product presentation and digital-first visual standards.
• Experience coordinating image production from shoot execution through post-production and quality review.

Photographer at Sujal Associates

E-commerce Photographer at Flipkart

Photography work for Flipkart, Fastback and Titan.

Bachelor of Computer Applications in BCA – Rabindranath Tagore University (2017 – 2019)

Certificate in Data Analytics – Belearn Academy, Bangalore (2025)

Diploma in Photography & Graphic Designing – Thejus Institute (2010 – 2011)