Sales Director & Operations Head - Copestone Real Estate LLC - Dubai, UAE
(2024-03)
Appointed to lead and govern the full commercial and operational engine of Copestone's luxury real estate division — with complete P&L accountability, organisational authority over all departments, and a direct reporting line to company principals. Dual mandate: setting and executing revenue strategy across an AED 50M+ luxury portfolio, while building and governing the full operational infrastructure that gives the business its institutional credibility.
- Board-Level Strategic Planning: Developed and presented quarterly performance reviews, market positioning strategies, and 12-month revenue roadmaps directly to company principals — translating ground-level pipeline intelligence into board-grade insights that shaped portfolio decisions, project launch sequencing, and capital allocation priorities.
- P&L Ownership & Business Governance: Held full profit-and-loss accountability across all sales and operational functions — governing revenue targets, cost management, headcount budgeting, and margin optimisation with direct reporting to company ownership and full transparency on all financial outcomes.
- Strategic-to-Operational Execution Loop: Translated board-approved strategies into precise, cross-functional execution plans — directing sales, operations, legal, and compliance simultaneously — maintaining accountability at every delivery stage and eliminating inter-departmental bottlenecks that eroded deal velocity.
- Go-to-Market Strategy Design: Architected the end-to-end go-to-market strategy for each project launch — defining pricing tiers, buyer segmentation, inventory release sequencing, and channel positioning — ensuring maximum absorption velocity and revenue optimisation at each launch phase.
- Full-Funnel Commercial Strategy: Designed and executed a data-driven, full-funnel sales strategy across residential, commercial, and investment-grade assets — lifting lead-to-conversion ratios by 22% and compressing deal timelines from 45 to 27 days through structured qualification and pipeline discipline.
- Sales Organisation Built from Zero: Recruited, structured, and developed an 18-person sales force from inception — engineering role-specific onboarding, tiered incentive architectures, and performance improvement plans that delivered 30% YOY revenue uplift and a 22% uplift in average deal size within 12 months.
- Pipeline Governance & Forecast Accuracy: Instituted weekly pipeline reviews, biweekly coaching cadences, and monthly scorecards via Salesforce CRM — achieving 92% forecast accuracy and reducing average sales cycle by 18 days through systematic deal-stage discipline.
- UHNW Deal Structuring: Personally structured and closed complex, multi-crore contracts with ultra-high-net-worth clients across India, UAE, and international markets — consistently exceeding annual milestones through consultative, ROI-anchored advisory.
- Pre-Launch Playbook & Channel Ecosystem: Designed the pre-launch sales playbook — investor priority sequencing, early-bird incentive structures, staged inventory release — while building and managing a 30+ active broker network with priority inventory access and preferential commission terms.
- Operational Infrastructure from Scratch: Established the company's full operational backbone from zero — transaction lifecycle management, compliance checklists, SPA coordination, post-handover workflows, and inter-departmental SLAs — transforming a start-up unit into a compliance-grade, institutionally credible operation.
- Process Digitisation & Efficiency: Standardised and digitised all workflows via Salesforce CRM — automating lead routing, deal-stage governance, and executive reporting dashboards — reducing administrative overhead by approximately 35%.
- Talent Retention & Mentorship Culture: Championed a structured mentorship programme pairing senior agents with new joiners — reducing time-to-productivity by ~40% and strengthening retention in a high-attrition market through career-pathing and incentive alignment.
Sales Manager & Operations Head - Forte Realty LLC - Dubai, UAE
(2022-03 - 2024-02)
Dual executive accountability across a 12-person sales division: driving commercial performance across pre-launch and secondary market transactions in Dubai's prime corridors, while owning full operational governance — compliance infrastructure, transaction lifecycle management, and cross-functional coordination. Served as de facto head of division: presenting strategy to ownership, receiving board-level mandate, and executing with full organisational accountability.
- Executive Reporting & Board Engagement: Presented monthly sales reviews, pipeline assessments, and revenue forecasts directly to company principals — translating commercial intelligence into board-grade strategic recommendations that shaped pricing decisions, project prioritisation, and market expansion strategy.
- Strategic Plan Design & Full Execution: Designed the division's commercial roadmap — quarterly revenue targets, consultant productivity benchmarks, channel partner strategies, and compliance governance standards — then drove board-approved plans through the organisation with complete accountability. This execution delivered AED 68M+ across 24 months.
- India–UAE Cross-Border Investor Programme: Conceived, designed, and presented to ownership a structured India–UAE cross-border investor programme — including NRI advisory frameworks, roadshow materials, and DLD-compliant transaction guidance — achieving a 68% consultation-to-close conversion rate and building a proprietary pipeline that became the company's most consistent deal source.
- Operational Backbone Built from Ground Up: Designed and embedded the full operational infrastructure — transaction compliance checklists, DLD registration protocols, CRM governance, document management, and inter-departmental SLAs — achieving a flawless zero-breach compliance record across 200+ DLD-registered transactions.
- Revenue at Scale: Delivered AED 68M+ (INR 156 Cr+) in confirmed sales revenue across 24 months — averaging AED 3.4M per consultant per quarter — through structured coaching, live deal debriefs, and weekly pipeline inspections that lifted deal velocity by 30%.
- Deal Size Elevation: Elevated average deal size by 35% through embedding consultative selling frameworks centred on capital appreciation, rental yield, and portfolio ROI — repositioning the team from transactional agents to trusted investment advisors.
- Landmark Closures: Managed complex transactions from qualification through DLD registration — including closures exceeding AED 10M per deal — with zero compliance breaches across all 200+ registered transactions.
- Channel Partner Network: Cultivated 25+ exclusive developer and broker relationships securing priority pre-launch inventory access and preferential commission structures that delivered sustained competitive advantage.
Senior Sales Agent - Banke International LLC - Dubai, UAE
(2020-03 - 2022-02)
Specialist ultra-premium property advisor independently managing the full sales cycle for high-value off-plan and secondary market transactions across Dubai's most prestigious residential addresses.
- Individual Revenue Performance: Sustained AED 2M+ in annual individual revenue — consistently top-ranked across Downtown Dubai, Palm Jumeirah, Dubai Hills Estate, and Dubai Marina.
- HNW Investment Advisory & Referrals: Delivered high-trust investment counsel on capital appreciation, rental yield, and market timing — referral pipeline contributed 40% of deal volume; 45% client rebooking rate.
- Full-Cycle Deal Management: Managed every stage independently — initial consultation through DLD compliance, SPA coordination, and post-handover support — with zero compliance issues.
Assistant Sales Manager - OYO Rooms - Bangalore, India
(2019-04 - 2019-05)
- Corporate Portfolio & C-Suite Engagement: Managed 30+ strategic corporate accounts — building C-suite relationships that shaped OYO's product positioning and enterprise pricing strategy — exceeding quarterly revenue targets by 18% on average.
- Commercial Proposal Leadership: Authored and negotiated corporate proposals securing INR 2.4 Cr+ in annualised contract value — demonstrating early command of complex B2B sales cycles and executive stakeholder management.
Key Account Manager — Corporate Sales - Roomsxpert.com - New Delhi, India
(2017-12 - 2019-04)
- Enterprise Portfolio Ownership: Achieved preferred supplier status with 3 Fortune 500 clients — consistently exceeding quarterly targets through disciplined account planning and executive-level engagement.
- Wallet Share & New Business Expansion: Grew wallet share by 28% within 18 months — converting client intelligence into revenue propositions and onboarding 4 new enterprise accounts.
- Cross-Functional Coordination: Coordinated across operations, finance, and property teams to deliver seamless enterprise service — building the cross-functional leadership instinct essential for senior executive performance.
Senior Travel Consultant - Travel Triangle - Gurugram, India
(2015-12 - 2017-12)
- Consultative Sales Excellence: Maintained a 92% customer satisfaction score, converted 70% of inbound leads, and ranked in the top 10% of consultants nationally — demonstrating the relationship discipline and performance rigour that defines executive commercial leadership.
