Abhijit Chowdhury

Enterprise retail leader with 17+ years of progressive P&L ownership and business leadership across fashion, lifestyle, footwear, jewellery and ethnic wear in India and South Asia. Proven track record of building leadership pipelines, structured IDPs, and capability-building interventions that lifted field force performance by up to 28%, while directing multi-format store networks (EBO, LFS, MBO, COCO, FOFO, FOCO), driving sustained double-digit revenue growth, and executing regional turnarounds. Experienced in translating business strategy into learning outcomes that show up on the P&L, building sales governance, franchise standardisation, store expansion (100+ stores managed), and leading cross-functional teams to deliver profitable growth and operational excellence.

Head Sales Operations at Jewelbox (2025-08 – 2026-05)

• Designed tiered incentive architecture for the field sales force; built leadership pipelines through structured IDPs, coaching, and internal mobility programs.
• Built the entire sales governance and operations infrastructure from the ground up, including KPI dashboards, SOP frameworks, and field accountability structures across a 16-store network.
• Owned end-to-end P&L and commercial performance across 18 COCO and FOCO stores; authored the Annual Operating Plan covering revenue budgets, zonal targets, and go-to-market growth strategies.
• Led monthly and quarterly business reviews with Regional and Area Managers; governed store-level KPIs including revenue per sq ft, footfall-to-conversion, ASP, ticket size, and SSSG.
• Drove new store ramp-up through standardized launch playbooks and pre-opening checklists; governed franchise partner compliance and brand standard enforcement across FOCO stores.
• Collaborated with Buying & Merchandising on assortment planning, sell-through optimization, and aged inventory reduction across the 16-store portfolio.
• Partnered with Marketing on ATL/BTL brand activations, in-store CX improvements, and seasonal campaign execution; established CRM and Privilege Loyalty Programme infrastructure.
• Initiated a franchise standardization programme covering operations, VM compliance, and CRM onboarding across FOCO partners.

Deputy Regional Business Manager at Page Industries (Jockey India) (2023-11 – 2025-06)

• Expanded regional field force capability index by 28% through structured training and assessment interventions.
• Led and performance-managed 12 Area Managers and 6 Junior Area Managers through structured target-setting, weekly reviews, and development plans.
• Directed the Modern Trade business across Eastern India with full commercial ownership of a 100+ outlet network, managing revenue budgets, trade promotional spends, and operational costs.
• Formulated and executed regional growth strategies aligned with national commercial priorities; managed sell-in/sell-out targets, planogram compliance, and inventory optimisation.
• Managed key account relationships with Modern Trade partners and led competition benchmarking to identify whitespace.
• Designed productivity-linked incentive contests and partnered with Trade Marketing on in-store visibility and brand activation programs.
• Achieved #1 Region nationally for two consecutive years with +13% YoY (FY23-24) and +18% YoY (FY24-25) across a 100+ outlet network.

Regional Manager at Raymond Ltd. (2023-01 – 2023-10)

• Owned regional P&L, brand execution, and operational performance across East India for EBO and MBO formats.
• Formulated and executed regional sales and distribution strategy, delivering 12% revenue growth through territory planning and account development.
• Managed a diversified network of EBO and MBO stores; drove sell-in targets, franchisee relationships, and maintained VM and brand presentation standards.

Regional Manager at Vedant Fashions Ltd. (2019-10 – 2022-12)

• Recruited, trained, and developed regional teams of AMs, SMs, and store staff and drove consistent SSSG through structured store-level action planning.
• Led regional retail operations across Eastern India, building and executing annual regional business plans including revenue targets, store expansion pipeline, and manpower plans.
• Led post-pandemic recovery strategy to improve footfall, conversion and team engagement; collaborated with HQ on new store feasibility and launch execution.
• Expanded regional store count by 18+ new EBO stores over a three-year tenure.
• Consistently achieved top-quartile regional KPI performance.

Retail Operations Manager at Apex Footwear Ltd. (2017-01 – 2019-09)

• Standardized and enforced SOPs across cashiering, VM, inventory management, and workforce scheduling; implemented retail audit frameworks and mystery shopping programmes.
• Managed EBO retail operations across Bangladesh including annual budgeting, manpower planning, store-wise targets, and operational cost management.
• Drove customer loyalty programme rollout across key stores to improve repeat purchase rates and basket size.
• Delivered operational consistency across a 30+ store network and improved store staff productivity scores by 22%.

District Manager at Bata India Limited (2014-09 – 2016-12)

• Led cluster-level P&L, customer experience management, and team capability development across the Kolkata district.
• Managed a cluster of Bata retail stores focusing on revenue growth, inventory management, shrinkage control, and replenishment accuracy.
• Achieved highest customer satisfaction scores within the cluster through consistent service delivery and staff coaching.

Retail and Store Manager at Splash Fashions / Landmark Group (2012-08 – 2014-12)

• Managed complete store P&L including revenue achievement, cost controls, shrinkage management, and gross margin delivery for high-footfall format stores.
• Drove KPI performance across conversion rate, units per transaction, average transaction value, and mystery shopper scores; used MIS analytics for inventory and promotions.

Assistant Store Manager at Odyssey India Limited (2008-06 – 2012-08)

• Progressed from Team Leader to Assistant Store Manager; built foundational expertise in retail operations, VM, category management, and customer relationship management.
• Enhanced store operations and customer relations; managed team performance and conducted staff trainings.

MBA/PGDM in Operations – National Institute of Business Management (NIBM) (2015)

B.B.A. / B.M.S. in Management – Bangalore University (2013)

12th in English – West Bengal (1998)

10th in English – National Open School (2003)