Abhijit Patra

Digital Marketing Head currently leading strategy and execution for a multi-specialty hospital, with prior campaign experience spanning Google Ads, Meta Ads, SEO, website management, e-commerce advertising (Shopify, Amazon, Myntra, Flipkart), and content marketing.

Experience includes managing more than $6,000/month in combined paid-media budgets, including $5,240/month (₹5L) for hospital patient-lead generation and $1,050/month (₹1L) across small-business clients. Delivered a full technical and competitive audit for HIMAS Hospital covering both domains, ad accounts, and social channels, and built a 180-day organic content calendar across six platforms. Comfortable owning the full loop — strategy, paid media, SEO, content, analytics, and team leadership — with 22+ certifications underpinning the work.

Digital Marketing Head at HIMAS Hospital (2026-08 – Present)

• Delivered a comprehensive technical and competitive audit of HIMAS Hospital's two domains (himashospital.com and himashospital.in), ad accounts, and social channels — identifying a dual-domain SEO conflict, broken links, mismatched contact details, duplicate directory listings, and misaligned brand positioning.
• Built a 180-day organic content calendar across six platforms (Facebook, Instagram, YouTube, X/Twitter, LinkedIn, Medium) structured around eight rotating content pillars.
• Produced audit findings and growth strategy as a structured Word document, a dashboard-style PDF report, and a 10-slide presentation deck for hospital leadership.
• Managing Google Ads and Meta Ads campaigns for patient lead generation — budget pacing, audience targeting, and performance tracking.
• Managing $5,240/month (₹5L) in Google Ads and Meta Ads spend for patient lead generation, including campaign structuring, budget pacing, audience targeting, and CPA optimization.

Digital Marketing Manager at e-comverger (2021-01 – 2021-12)

• Managed an additional $1,050/month (₹1L) in combined Google Ads and Meta Ads budgets across small-business clients, covering setup, targeting, and performance reporting.
• Managed paid ad campaigns and analytics — campaign setup, targeting, and performance tracking across platforms.

Digital Marketing Executive at Harithi Developers (School) (2023-12 – Present)

• Crafted Google Ads campaigns end-to-end — keyword research, copywriting, and campaign analysis — focused on maximizing ROAS.
• Managed Facebook and Instagram campaigns using custom/lookalike audiences and pixel data, with a focus on creative optimization and A/B testing.
• Advanced SEO, copywriting, graphic design, and reel/video editing to support campaigns.
• Built/optimized Shopify analytics infrastructure with GA4 and funnel instrumentation; tracked 3 influencer collaboration posts in Month 1, generating 643 sessions and 460 active users with reach across UAE, Germany, UK, and USA.
• Maintained and enhanced the developer's website UX/functionality; provided internal IT support including hardware/software troubleshooting and network connectivity.
• Managed listings on 99Acres and Just Dial.

Digital Marketing Executive at Jaiswal Pharma (Pharmaceutical) (2023-11 – 2023-12)

• Managed social media marketing end-to-end, creating content with Canva and Illustrator.
• Grew Instagram views to an all-time high of 2,34,800 in May 2026; increased YouTube watch time for 4 consecutive months from 592 to 774 hours, with 7.63% CTR across 2,45,895 impressions.
• Identified and resolved 30 duplicate billing entries totaling ₹96,845 (~$1,015) through proactive POS data auditing and reconciliation.
• Built a DM-based sales pipeline through iterative message and offer testing, improving response rate from 5% to 93.3% and generating ₹1.8L+ (~$1,890) in 2 months from a previously non-revenue-generating channel.
• Contributed to a D2C brand's best retail month on record at ₹7.51L (~$7,870) in April 2026, up 28% versus the previous record; walk-in revenue increased 65.9% month-over-month, supported by a 71.4% YoY rise in Google Maps direction requests.
• Built a fully optimized website combining copy, visuals, and SEO for maximum visibility.
• Designed data-driven Google and Facebook ad campaigns.
• Identified and managed influencer partnerships.

Digital Marketing Intern at Jaiswal Pharma & DDM Pvt Ltd (Pharmaceutical) (2023-05 – 2023-11)

• Supported social media management and content creation for marketing campaigns.
• Assisted SEO implementation — keyword research, on-page optimization, and performance monitoring.
• Contributed to website content and layout improvements; wrote and published blog posts.
• Managed daily e-commerce operations across Shopify, Myntra, Flipkart, and Amazon — keywords, content health, and A+ content.

Chief Digital Officer (CDO) at WSKAI & Sports Udemy (2021-04 – 2023-05)

• Owned Google Ads campaigns end-to-end — strategic planning, keyword research, ad copy, bid optimization — with a focus on maximizing ROAS.
• Led SEO and website optimization, including keyword research, on-page SEO, UX, and landing page improvements.
• Oversaw conversion funnel and lead generation outcomes across the website.
• Drove social media growth through content repurposing, engagement optimization, and competitive analysis.

Digital In-Charge (Performance Marketing) at WSKAI & Sports Udemy (2020-03 – 2021-04)

• Managed client Google Ads campaigns — setup, keyword research, ad copy, optimization, and performance tracking.
• Managed social media content and posting strategy across YouTube and Facebook.

MBA in Data Science

Post Graduate Diploma in Digital Marketing with GenAI – NIIT Foundation

Bachelor of Science in B.Sc. – Serampore College, Calcutta University (2020-06 – 2025)

Higher Secondary in Science – Bhattanagar Kulkamani Vidyamandir (2018 – 2020)

Secondary Education – Khasmoli Nigna S.C High School (2018)