Marketing, Brand & Events
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Brand and experiential leader with 20+ years of experience building, scaling and commercialising premium live entertainment platforms, cultural IPs and consumer brands. Proven expertise across sponsorship strategy, ticketing, revenue partnerships, commercial alliances, audience growth and stakeholder management for marquee events, festivals and entertainment properties.
Built and launched nationally recognised IPs, expanded brands into new markets, developed strategic partnerships with global brands, governments and media companies, and delivered integrated commercial ecosystems spanning sponsorship, ticketing, partnerships, licensing and marketing.
