Abhilash A

Branding and Digital Marketing Leader with 14+ years of experience spanning brand strategy, digital marketing, graphic design, and video production. Demonstrated success in driving brand awareness, customer engagement, and ROI through multichannel marketing campaigns. Adept at cross-functional team leadership, data-driven decision-making, and delivering impactful marketing strategies that align with organizational goals.

Skilled in building cohesive brand identities, leading digital transformation initiatives, and fostering a culture of creativity, collaboration, and excellence.

Brand Manager at Continental Hospitals (2024-01 – Present)

Leading comprehensive brand strategy, visual identity development, internal branding initiatives, and digital marketing campaigns for healthcare organization.

• Designed and implemented comprehensive brand strategies aligned with organizational objectives, leading to increase in brand visibility and sustained growth
• Established brand identity guidelines (logo, typography, color palette) ensuring cohesive messaging and consistent representation across digital and offline channels
• Spearheaded employee advocacy programs to align teams with brand ethos, increasing employee satisfaction and brand loyalty
• Oversaw corporate events, awards ceremonies, awareness events and community outreach programs, reinforcing positive brand perception
• Worked closely with the Digital Marketing team to develop and implement effective cross-channel campaigns (SEO, SEM, social media, Meta Ads) that supported brand growth, increased lead generation, improved conversion rates, and enhanced website traffic
• Contributed to UI/UX design and functionality improvements to create a more user-friendly and improve website experience
• Produced branded videos and visual storytelling assets to elevate brand recall and drive audience engagement
• Partnered with Business Development and Community Marketing teams to amplify brand visibility through health camps, awareness drives, and corporate health checkups
• Collaborated with Community Marketing teams to bridge healthcare gaps in underserved populations, aligning with Continental Hospitals' inclusive care mandate
• Worked with the Continental Health Foundation to support charity drives, medical camps, and education programs, promoting long-term community health impact

Technical Lead - Graphic / Web / Video at Evoke Technologies (2023-01 – 2024-12)

Directed graphic design, web, and video projects with focus on branding and digital asset enhancement.

• Directed all graphic and branding projects, maintaining high-quality standards and consistency
• Collaborated with international teams to enhance digital assets and improve website aesthetics
• Developed innovative branding solutions to meet global market needs

Senior Motion Graphics Designer (LEAD) at Skillsoft Pvt Ltd. / SumTotal Systems (2013-01 – 2022-12)

Led video production and creative asset development for global marketing campaigns, managing in-house capabilities and event branding.

• Delivered brand-consistent multimedia content for global marketing campaigns, increasing audience engagement
• Built and managed in-house video production capabilities, reducing outsourcing costs by 50% while maintaining top-tier quality
• Conceptualized and designed tradeshow booths, event collaterals, and marketing materials that elevated brand presence at key industry events

Designer at Amazon.COM (2009-01 – 2012-12)

Contributed to print and digital design projects while maintaining brand compliance and design standards.

• Contributed to print and digital design projects while ensuring compliance with Amazon brand guidelines
• Maintained digital asset libraries and performed quality checks to uphold design standards
• Received accolades (Outstanding Star Performer) for driving significant process improvements and enhancing design workflows

Bachelor of Technology in Electronics and Communications – Gayatri Vidya Parishad College of Engineering (2005-01 – 2009-12)