Senior Associate Reporting Analyst at IPGMediabrand (2025-05 – Present)
Delivered end-to-end reporting solutions and conducted data validation across ETL pipelines, ensuring accuracy and reliability of reporting datasets.
- Delivered end-to-end reporting solutions using Tableau, providing stakeholders with interactive dashboards to track marketing performance, campaign ROI, and audience engagement.
- Conducted data validation, reconciliation, and QA across ETL pipelines using Tableau Prep, ensuring accuracy, consistency, and reliability of reporting datasets.
- Developed automated reporting workflows, reducing manual effort and turnaround times for recurring campaign reports.
- Standardized reporting frameworks and implemented quality checks to enhance data governance and minimize discrepancies.
- Collaborated with cross-functional teams across media planning, campaign management, and engineering to align KPIs and optimize reporting outputs.
- Translated large-scale marketing and audience datasets into actionable insights, enabling data-driven decision-making for high-visibility campaigns.
- Improved data quality by introducing structured QA checks, reducing reporting errors and inconsistencies.
- Built dashboards that increased transparency into campaign effectiveness and engagement metrics for senior stakeholders.
- Optimized reporting processes to save analyst time and improve delivery speed on critical campaign performance insights.
Business Analytics Associate at Aurochs Solutions (2022-09 – 2025-01)
Collaborated with clients to analyze sales compensation requirements and designed optimized compensation strategies leveraging data-driven insights.
- Collaborated with clients to understand and analyze sales compensation requirements, ensuring alignment with broader business objectives and goals.
- Designed and optimized sales compensation strategies, leveraging data-driven insights to develop competitive, compliant, and impactful plans.
- Led the configuration and deployment of incentive automation tools, streamlining compensation structures, calculations, and management processes.
- Conducted thorough testing and validation of datasets and tools to ensure accurate compensation calculations and proactively addressed discrepancies.
- Delivered comprehensive training sessions to clients on software tools and data analytics dashboards, empowering teams to maximize plan efficiency and effectiveness.
- Developed detailed reports and real-time dashboards, providing key stakeholders with actionable insights to assess and optimize compensation plan performance using Alteryx, Excel, and other analytical tools.
- Remained proactive in adopting industry best practices for sales compensation, data processing, and automation to continually enhance solution offerings.
- Conducted root cause analysis of data discrepancies, ensuring timely issue resolution and ongoing monitoring of key business metrics.
- Analyzing data and generating insights to support central business decisions, including market trends, customer behavior, and performance metrics.
- Orchestrating the creation and implementation of reports and dashboards, providing valuable insights to stakeholders.
Business Analyst Intern at Incentius (2022-06 – 2022-09)
Partnered with clients to gather, upload, and process daily datasets for accurate real-time dashboard reporting.
- Partnered with clients to gather, upload, and process daily datasets, ensuring data integrity and completeness for accurate real-time dashboard reporting.
- Leveraged advanced data analysis tools and proprietary software to manipulate and summarize complex datasets efficiently.
- Identified process inefficiencies and provided strategic recommendations for streamlining workflows and enhancing operational efficiency.
- Delivered data-driven insights to project teams, enabling informed decision-making and the effective use of large datasets to drive project success.
