Marketing Supervisor - Sweet County Delights Pvt Ltd - Bhiwandi
(2022-02)
- Handled e-commerce operations for the brand on food delivery apps for product listings, schemes, and offers.
- Increased lead generation through offers, discounts, and social media marketing.
- Planned, carried out marketing campaigns, and handled cross-functional teams to deliver successful product launches on time and within budget, along with monitored product photoshoots.
- Conducted competitor analysis to stay updated, and oversaw the preparation of marketing collaterals (digital and print).
- Co-ordinated with the design team and agency to develop creatives, and organize influencer visits.
Marketing Executive - Sweet Dreams India Pvt Ltd - Mumbai
(2019-11 - 2020-08)
- Conducted market research, coordinated with external agencies, vendors for ATL and BTL campaigns.
- Developed marketing campaigns to achieve sales targets and grow the business at stores.
- Designed booking events with their collaterals (digital, print) and carried out in-store branding, as well as visual merchandising.
- Handled the digital team in running the company's social media channels with digital campaigns (Google Ads and Facebook Ads).
- Liaised with designers, photographers, and influencers to organize photo shoots.
Sr. Client Servicing Executive - Ventures Advertising Pvt Ltd - Mumbai
(2018-04 - 2019-08)
- Met and liaised with clients to discuss and identify their advertising requirements (creatives and print collaterals).
- Worked with the agency team to devise an advertising campaign that meets the client's brief and budget. Also, presented creative work to clients for approval or modification.
- Directed, evaluated, and guided the best media selection for the client's advertising campaign.
- Handled client's social media channels, along with budgets, and invoiced clients.
Assistant Category Manager - Kobster E-shop Pvt Ltd - Mumbai
(2016-02 - 2017-02)
- Carried out market research on price data, product, competition pricing, etc.
- Seller onboarding – Associated with key suppliers, facilitated commercial agreements, looked into product listing and category verticals expansion.
- Improved and monitored revenue, negotiated on pricing, looked into offers, etc.
- Vendor management – Managed supplier contracts and brands across categories.
- Coordinated with brands on schemes, offers and new product launches, ensured inventory management, order fulfillment, payment, and issues with sellers.
Marketing Intern - Reliance Communications Ltd (ADAG) - Mumbai
(2012-05 - 2012-06)
- Conducted market research to identify target audiences, competitors, and collect customer feedback and solve problems.
- Attend Meetings and work on Multi-dwelling units (MDU) in digitized addressable system to understand the business of reliance big TV which includes after sales service, marketing, price, scheme and offerings.
