AREA SALES HEAD(ASM) - INDO NATIONAL LIMITED-DELHI - Haryana and Western UP
(2024-11)
Appointed to develop & execute corporate strategies, foster key partnerships, and drive sustainable business growth. Driving corporate card sales by forging strategic partnerships with Distributor and offering a comprehensive suite of Distribution solutions tailored to enterprise needs. Controlling wide gamut of B2B sales, key account relationships, and revenue growth, thereby ensuring seamless integration of financial products with digital services.
- Exceptional Business Onboarding: Successfully opened the first Modern Trade account within the inaugural month, set a record by conducting high-impact sales in the first 30 days
- High-Value Corporate Pipeline Management: Built and maintained a robust sales pipeline comprising large Distributors Dealers and Direct Partners with turnovers ranging from ₹3.6 Cr to ₹8.00 Cr. Consistently closed deals while fostering strong relationships with Dealers and Distributors Whole Sales And Retailers With Team of 6 SO AND 20 SALES REPRESTATIVE
- Cross-Selling Excellence: Diligently cross-selling opportunities by onboarding a Regional chain of FMCG and FMCD, generated over 120 lakhs in fee revenue—despite the initial rejection of Any Brand
- Retail Execution: Availability, Visibility, Price, Quality, Promotions, Activations, and Persuasion. and Sales Executions, keeping retail targets aligned with these "drivers" is essential to hitting regional volume budgets and managing distributor metrics. With Team Members
Area Sales Manager - CG Power and Solutions LIMITED-Mumbai (CROMPTON GREAVES) - Delhi
(2023-12 - 2024-11)
Drove aggressive organic business growth and pushing company through to the next level, ultimately raised sales revenue, customer retention, operational excellence and operating margins. Led revenue optimization and profitability across multiple locations by implementing dynamic pricing strategies, demand forecasting, and market analytics.
- Multi-Center Management: Monitored operations across Delhi, led a 4 TSM member team, including 10 SE. Drove revenue maximization and sales performance, ensured consistent business growth and operational excellence
- Stakeholder Management: Effectively managed internal & external stakeholders, optimized workflows through data-driven reporting and analysis to align inputs with desired business outcomes
- Top-Tier Business Performance: Ranked among the top ASM in North for an impressive Last Quarter, demonstrated exceptional business acumen and revenue leadership
- Analytical Working With Team with Supports Of Company New Line Project And Running Sku to Control Secondary And Primary, Inventory Managements
- Design Secondary And Primary Input For Area to Improvement of Growth
- Promotion Activities in MT, To TRAINED Local Promoter Staff for better Productivity
- Involved Planning with Top Management, For Competitive Activity And Sku wise Planning to Maintain our Share And Size
- Appointed New Trade Distributors For More Coverage
- Appointed Sales Team for developement the market in Every Category
- Surpassing Goal Metrics: Successful in surpassing the first-quarter revenue target by 110%, thus achieving ₹1.10 Crores
- Employee Engagement Excellence: Maintained industry-leading employee retention rates, achieved the lowest resignation rate in a team of 20+ by fostering a positive and growth-oriented work environment
- Turnaround & Growth Strategy: Successfully revitalized underperforming centers, transforming declining locations into profitable entities while ensuring newly opened centers, consistently rank among the top-performing centers pan-India
- Speed & Entrepreneurial Decisions What they want: Quick decisions in a changing market
- Negotiated strategic deals with top distributors and modern trade partners, improving margins by Schemes MIX
- Built strong consumer and customer connect through field visits, ensuring first-hand market insights and quick decision making
- Partnered with marketing to identify market opportunities, resulting in new product launches and % market share gain in key categories
- Field Force Effectiveness: Beat plans, Joint Calls, 80-20 outlet focus Digital Tools: Use SFA data for daily reviews, People Development For Every Challenges
Area Sales Manager - Universal Corporation LTD -KOLKATA (DURACELL) - Western UP AND DELHI NCR
(2021-01 - 2023-11)
Led client engagement initiatives for strategic accounts, developed Proof of Concepts (POCs) to showcase technology benefits, ROI & business impact. Built compelling business cases to seize emerging opportunities and accelerate sales conversions. Conducted in-depth sales analysis and crafted result-driven business plans to enhance NEW generation Products.
- Dealers Partnerships: Partnered with Direct Dealers and Distributors to drive credit Facility in Markets
- Workflow Optimization: Worked closely with Dealers teams and to Develop workflows
- Market-lauded Strategies: Aligned with marketing teams to leverage prime digital spaces and promotional offers, drove customer engagement
- Process Innovation: Instrumental in testing, New Markets and optimizing digital workflows for TEAM to enhancing experience and Growth Over Targets
Senior Sales Officer - EVEREADY INDUSTRIES INDIA LTD - Delhi
(2010-01 - 2020-12)
- NEW NETWORK: Managing sales of Distributor With New Partners
- Implementing marketing strategies for achievement of sales targets and business goals
- Providing details to distributor on various existing and new plans and schemes launched time to time. Making up verticals and mapping up the territory to work out
- Successfully Launched And Established Lighting Division With FMCD Division
- High-Volume Targeting: Led strategic initiatives to Develop Placements in Markets
- Service Lifecycle: Managed the end-to-end service Network, from prospecting to closure and deployment, ensuring a seamless experience for USERS
- Channel Partner Engagement: Fostered strong relationships with channel partners to ensure timely MID MONTH within the committed turnover
Sales Officer - GD FOODS MANUFACTURING INDIA PVT LTD-Delhi(Tops) - East Delhi, Ghaziabad, and Meerut regions
(2007-08 - 2009-12)
Defined the company growth strategy and steered its implementation by leading, managing, and monitoring all activities to achieve short and long-term profitable sales, financial, operating and brand objectives. Oversaw complete business operations with a team of 10 JSO, performance and strategic execution across East Delhi, Ghaziabad, and Meerut regions.
- Sales & Market Expansion: Played a pivotal role in selling and promoting New range to retailers and key clients, including MODERN TRADE
- Territory Management
