Abhishek Patel

4+ years of experience in programmatic advertising from media planning to final reporting, including end-to-end campaign management. Good analytical skills utilizing A/B tests and lift studies to improve campaign performance. Successfully managed combined advertising budgets of $5 million for the accounts handled.

Experienced in audience segmentation strategies leveraging 1P and 3P data to meet ROAS and KPIs. Creating automation for reporting and campaign optimization in DV360 using custom bidding rules.

Account Manager - A3 at Vuchi Media Private Limited (Mediamint) (2022-04 – 2026-03)

Managing day-to-day activities in programmatic advertising campaigns, audience segmentation, and campaign optimization.

• Managing day-to-day activities like pacing and optimization according to the KPI
• Creating and managing audience segments according to the brand and client requirements leveraging 1P, 3P, Google Audiences and Custom List
• Managing end-to-end campaigns from Media planning to launching campaigns, optimizing and reporting
• Executing the A/B tests, BLS and SLS on campaigns, audiences, targeting's and strategies for better performance of the campaigns
• Create weekly, bi-weekly, monthly and PCA report for the all brands with campaign, Audience, IO and creatives breakdown and provide insight and recommendation's
• Implement, Verify and Validate brand safety from various third party provider like IAS, DoubleVerify and making sure that it is within the Brands safety parameters
• Perform regular optimization on the campaign to keep the KPI below or at the benchmark
• Check data discrepancy of DV360 with other platform such as IAS and making it's below the benchmark
• Executing end to end Display, Video, Youtube, CTV and Audio campaign to meet the final goal CPM, VTR, CTR, ROAS

Ad-Ops Intern at Vuchi Media Private Limited (Mediamint) (2022-01 – 2022-04)

Learned about digital advertising domains and created reports across multiple platforms.

• Learned about digital advertising and its domains like Programmatic Advertising, Search Advertising (SEM/PPC), Social Media Advertising, Retail Media
• Created Reports for almost all domains including platforms such as Display And Video 360 (DV360), Amazon Ads and DSP, Walmart Connect, Meta Ads, Google Ads
• Trafficked campaigns on platforms such as Meta Ads, Google Ads and Amazon Ads learning more about Campaign Hierarchy, Targeting and Creatives used in the campaign

Bachelor of Technology in Computer Science – Siksha 'O' Anusandhan (Deemed to be University) (2018-07 – 2022-07)