Abhishek Rajput

Creative Head and Channel Manager with 2.8+ years scaling YouTube channels across true crime, horror, entertainment, AI, education, and psychology genres — entirely through organic growth, with no paid promotion. Grew a portfolio of 6 channels to a combined 1M+ subscribers and 400M+ views through data-driven content strategy and audience-focused storytelling. Built and led creative teams of up to 50+ writers, editors, researchers, and designers, and designed a 5-step production pipeline that improved delivery consistency and reduced script revision cycles.

Expert in content creation, storytelling, and video editing, with a deep understanding of YouTube algorithms — optimizing titles, thumbnails, and retention strategies through trend and audience analysis to boost reach and engagement. A collaborative, organized leader with hands-on experience across end-to-end YouTube channel operations.

Creative Head - NB Media

(2025-08)

• Own end-to-end creative vision and execution for 4 flagship YouTube channels — Mysterious 7, M7 Storytime, Bodycam POV, and Echo 3D — spanning true crime, horror, and psychology content, from ideation through final approval.
• Set storytelling, quality, and brand standards for a creative team of 50+ writers, researchers, editors, and designers, guiding tone, narrative structure, and visual execution.
• Act as final creative authority — reviewing scripts, edits, titles, and thumbnails before publish to ensure strong narratives, brand alignment, and high engagement.
• Drive content optimization through trend, competitor, and algorithm insights, benchmarking against channels such as Dr. Insanity, EWU, EWU Storytimes, and Midwest Safety to inform format and content decisions.
• Drove CTR improvement from 4% to 10%+ and average view duration from 8 to 14 minutes across the portfolio through data-backed title, hook, and thumbnail iteration — contributing to combined subscriber growth of 350K+.

Channel Manager - NB Media

(2025-03 - 2025-08)

• Managed day-to-day operations for 2 YouTube channels, owning upload calendars, publishing cadence, and channel health reporting, ensuring consistent growth in subscribers, views, and engagement.
• Led a cross-functional production team of 10+ people across content planning, production, and publishing, keeping workflows on schedule for 5 videos/month.
• Monitored analytics (retention, CTR, subscriber velocity) weekly and used findings to adjust content mix, driving steady, sustained growth across both channels.
• Ensured alignment between creative vision, brand guidelines, and audience expectations across all published content.
• Acted as the primary point of accountability for channel health, team performance, and delivery timelines.

Lead Content Strategy - NB Media

(2024-06 - 2025-03)

• Owned the content roadmap across the channel portfolio, aligning output with long-term subscriber growth and brand goals.
• Introduced a structured script review workflow (grounded in a 5-module writer training framework covering hooks, retention, transitions, and emotional pacing) that raised average script quality scores and cut revision rounds by 80%.
• Mentored a team of 30+ writers on tone, pacing, and narrative structure — moving scripts from topic-driven to audience-retention-driven storytelling.
• Coordinated between strategy, writing, and production teams to keep formats and publishing schedules consistent across all channels.

Youtube Growth Expert - NB Media

(2023-10 - 2024-06)

• Developed and executed channel growth strategies focused on retention, reach, and audience-fit content — contributing to organic growth to 300K+ subscribers.
• Directed writers on content direction, story flow, and narrative structure for true crime/psychological scripts.
• Provided title and hook recommendations optimized for CTR, applying trend and competitor analysis.
• Acted as coordination point between research, writing, editing, and design to keep production on deadline.

Bachelor - Electronics and Communication - GLA University (2019 - 2023)