Abhishek Shingh

Product-focused professional with 11+ years of experience in building and optimizing B2B digital platforms, CRM systems, and data-driven products across global exhibitions and online marketplaces. Expertise in product strategy, CRM development, automation workflows, visitor engagement platforms, and lead management systems. Proven track record of improving user engagement, lead quality, platform adoption, and operational efficiency by translating business requirements into scalable product solutions.

Product Manager - Data & CRM Platforms at Messe Stuttgart India (2024-05 – Present)

Managing centralized B2B visitor database and digital platforms for international trade exhibitions.

• Built and managed a centralized B2B visitor database of 200,000+ industry professionals for international trade exhibitions.
• Designed and optimized a digital visitor registration platform, improving registration conversion rate by 25%.
• Implemented QR-based badge generation and on-site check-in system, reducing visitor queue time by 40%.
• Developed an AI-powered B2B matchmaking platform connecting exhibitors with relevant buyers during exhibitions.
• Built automated WhatsApp and email engagement workflows, increasing visitor attendance rate by 20%.
• Designed exhibitor lead analytics dashboards providing real-time insights into booth visitors and buyer engagement.
• Implemented data cleansing automation, reducing duplicate CRM records by 20% and improving data accuracy.
• Collaborated with marketing, sales, and technology teams to launch visitor engagement and lead generation products.

Deputy Manager - Product & Marketplace Operations at TradeIndia (2014-01 – 2024-03)

Managed and optimized B2B Lead Management Platform for thousands of sellers across India.

• Managed and optimized the B2B Lead Management Platform used by thousands of sellers across India.
• Improved lead qualification algorithms, reducing irrelevant buyer inquiries by 40%.
• Increased marketplace inquiries from 8,000 per day to 14,000 per day through product optimization initiatives.
• Designed automated lead distribution and seller notification workflows, improving response time and conversion rates.
• Launched WhatsApp-based buyer-seller communication feature to increase platform engagement.
• Delivered 10,000+ verified B2B leads annually and 500+ enterprise leads per month to sellers.
• Built internal customer support workflow automation, reducing ticket resolution time from 3-4 days to less than 24 hours.
• Improved seller satisfaction score (NPS) from 60 to 70 through product improvements.

MBA in Business Administration – Galgotia University

Bachelor of Arts in Arts – University of Delhi